Posts related to Web analytics

How many online users visit your stationary points of sale?

Your company is present on the internet. You have a website. You run online advertising activities. You measure everything using Google Analytics or other tools.

13 useful insights on how to better perform as a Car Dealer using Google Analytics

In every industry, the use of data from analytical systems such as Google Analytics or Adobe Analytics to make business decisions is good practice.

Why going beyond standard analytical implementation can be a game changer

When webmasters implement web analytics, they often limit themselves to inserting ready JavaScript tracking code. This is equivalent to implementing only a basic analytical solution. The main purpose of this article is to inspire you to implement advanced analytical functions.

Why are we still implementing web analytics from the source code level instead of e.g. using Google Tag Manager?

The main purpose of this article is to present the advantages of using a tag manager as opposed to manual implementation and to convert stakeholders who are still using the traditional approach.

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