Your company is present on the internet. You have a website. You run online advertising activities. You measure everything using Google Analytics or other tools.
Posts related to Web analytics
In every industry, the use of data from analytical systems such as Google Analytics or Adobe Analytics to make business decisions is good practice.
Why are we still implementing web analytics from the source code level instead of e.g. using Google Tag Manager?
The main purpose of this article is to present the advantages of using a tag manager as opposed to manual implementation and to convert stakeholders who are still using the traditional approach.