Posts related to web analytics

Why going beyond standard analytical implementation can be a game changer

When webmasters implement web analytics, they often limit themselves to inserting ready JavaScript tracking code. This is equivalent to implementing only a basic analytical solution. The main purpose of this article is to inspire you to implement advanced analytical functions.

Why are we still implementing web analytics from the source code level instead of e.g. using Google Tag Manager?

The main purpose of this article is to present the advantages of using a tag manager as opposed to manual implementation and to convert stakeholders who are still using the traditional approach.

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