Analytics & Performance

Making better business decisions based on comprehensive and effective analytical data.

Web analytics is a complex process We can take care of all its aspects or perform selected services

Analytics Services

Analytical implementation audit

Verification of the correctness and completeness of current analytical tracking.

Analytical concept

Preparation of a new concept and specification regarding what can and should be measured

Tracking implementation

Technical implementation of analytical codes.

Implementation tests

Analytical implementation deployment tests

Process phase 1

Analytical implementation audit

Verification of the correctness and completeness of current analytical tracking.

Case Study: Client has a website but does not measure traffic on it or measures incorrectly or does not use all the potential offered by web analytics

Business goal: Acquiring information about whether the customer fully utilizes the potential offered by web analytics and whether he makes decisions based on the correct data

Process phase 2

Analytical concept

Preparation of a new concept and specification regarding what can and should be measured

Case Study: Client does not know what information can and should be measured on the website and how to do it effectively

Business goal: Making better business decisions based on comprehensive and effective analytical data

Process phase 3

Tracking implementation

Technical implementation of analytical codes. Remotely using Tag Management, without or with minimal developer involvement. Independent of changes on the site

Case Study: Client wants to order the implementation of analytical codes on his website

Business goal: Having correctly implemented analytical codes on a website in a short time using the latest technology while minimizing costs and team involvement

Process phase 4

Implementation tests

Analytical implementation deployment tests. On the test environment. Regardless of the original analytical service. With the use of modern tools.

Case Study: The customer wants to validate the new analytical implementation before deploying it to the target environment

Business goal: To be sure that the way the data will be collected correctly and will allow to make decisions easily without losing the ability to smoothly analyze archive data

Process phase 5

Decisions

We know that making decisions can be difficult, so using our experience we support the client at this stage offering additional services such as

Managerial dashboards: Tailored decision panels.

Reports: Cyclical reporting and interpretation of data

Heatmaps: Analysis of user activity on the screen

Performance Audits: In order to improve KPIs

A/B Tests: Excludes external factors and helps you choose the best way

Automated alarms: Real-time monitoring of critical business parameters

Case study

Budogram Wienerberger

What have we done?
Extending the analytical concept with advanced measurement of user behavior

Goals achieved
Better understanding of user behavior
Implementation of optimization for user experience
Optimization of media activities

See case study

Sample schedule of analytical works

Detailed planning of the analytical project stages allows to shorten its implementation time.

The multi-stage verification process ensures its reliability and correctness.

Let's make a great project together

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