Analytics & Performance
Making better business decisions based on comprehensive and effective analytical data.Web analytics is a complex process We can take care of all its aspects or perform selected services
Web analytics services – why do you need them?
Having well done analytical set up you can get access to valuable data that helps the business to achieve their goals and objective. These days a lot of companies pay more and more attention to this data as a valuable asset because it helps them optimize their business.
Well known statement: “Half the money I spend on advertising is wasted; the trouble is I don't know which half” is not anymore true. Today we are able to be precise on this topic. We can check which marketing activities bring us closer to our business goal. We can check which activities on website make users more engaged and how we should optimize our strategy to improve your KPIs.
Analytics Services
Analytical implementation audit
Verification of the correctness and completeness of current analytical tracking.
Analytical concept
Preparation of a new concept and specification regarding what can and should be measured
Tracking implementation
Technical implementation of analytical codes.
Implementation tests
Analytical implementation deployment tests
Analytical implementation audit
Verification of the correctness and completeness of current analytical tracking.
Case Study: Client has a website but does not measure traffic on it or measures incorrectly or does not use all the potential offered by web analytics
Business goal: Acquiring information about whether the customer fully utilizes the potential offered by web analytics and whether he makes decisions based on the correct data
Analytical concept
Preparation of a new concept and specification regarding what can and should be measured
Case Study: Client does not know what information can and should be measured on the website and how to do it effectively
Business goal: Making better business decisions based on comprehensive and effective analytical data
Tracking implementation
Technical implementation of analytical codes. Remotely using Tag Management, without or with minimal developer involvement. Independent of changes on the site
Case Study: Client wants to order the implementation of analytical codes on his website
Business goal: Having correctly implemented analytical codes on a website in a short time using the latest technology while minimizing costs and team involvement
Implementation tests
Analytical implementation deployment tests. On the test environment. Regardless of the original analytical service. With the use of modern tools.
Case Study: The customer wants to validate the new analytical implementation before deploying it to the target environment
Business goal: To be sure that the way the data will be collected correctly and will allow to make decisions easily without losing the ability to smoothly analyze archive data
Decisions
We know that making decisions can be difficult, so using our experience we support the client at this stage offering additional services such as
Managerial dashboards: Tailored decision panels.
Reports: Cyclical reporting and interpretation of data
Heatmaps: Analysis of user activity on the screen
Performance Audits: In order to improve KPIs
A/B Tests: Excludes external factors and helps you choose the best way
Automated alarms: Real-time monitoring of critical business parameters
Why should you choose Artegence as a web analytics provider?
Entrusting analytical services to Artegence gives you certainty that the topic is in good hands. As a web analytics consultant we have extensive knowledge and experience in the field of implementation and interpretation of analytical data for business purposes. Every year we pass an exam confirming our competences. We have over 10 certified web analysts on board. We have a large team of developers readies to support and carrying out even the most complex web analytics technical implementations in any web service or ecommerce. Furthermore, we also create our own analytical tool and strategy addressed to the banking client.
If you need performance audits, KPI monitoring, analytical concepts, website heatmaps or web analytics strategy or all together please contact us.
Budogram Wienerberger
What have we done?
Extending the analytical concept with advanced measurement of user behavior
Goals achieved
Better understanding of user behavior
Implementation of optimization for user experience
Optimization of media activities
Sample schedule of analytical works
Detailed planning of the analytical project stages allows to shorten its implementation time.
The multi-stage verification process ensures its reliability and correctness.
