The data-driven attribution model has so far only been available in the paid version of Google Analytics: version 360. However, for several months as part of the Attribution report, which is still in beta, all Google Analytics users can freely analyze data about their conversions in the data-driven attribution model.
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If you want to use Google Analytics you have two options. You can use the free version, or go mad and for at least $150k annually (invoiced monthly) purchase the Google Analytics 360 premium version.
Your company is present on the internet. You have a website. You run online advertising activities. You measure everything using Google Analytics or other tools.
In every industry, the use of data from analytical systems such as Google Analytics or Adobe Analytics to make business decisions is good practice.
Why are we still implementing web analytics from the source code level instead of e.g. using Google Tag Manager?
The main purpose of this article is to present the advantages of using a tag manager as opposed to manual implementation and to convert stakeholders who are still using the traditional approach.