What is Magnolia Content Management Solution?The Magnolia Content Management System is an open-source system based on Java. It helps organizations create engaging websites with fast and flexible CMS provisions. It is available in the cloud or on-premises and can be used in headed or headless architectures. Some of the largest enterprises in the world are using it.
Why we use Magnolia CMS in Artegence?
Quick time to market
The CMS unifies content across the whole enterprise.
The solution is built using technology with an established position on the market.
Magnolia was created and is still developed by a team of professionals who know the market needs.
Magnolia is an open-source, but a license is needed to use enterprise features.
Fast and Easy DevelopmentMagnolia’s architecture gives the advantage of a fast development process, helping IT teams to implement CMS quickly. This is all because of a multitude of options, licenses, configuration opportunities and features that you can use.
Even if a company doesn’t have any infrastructure it still can use the Magnolia solution. The only thing that needs to be done is to buy a Cloud CMS solution, and no infrastructure investment will be needed.
Personalization & Optimization
Now you can track user behavior and define segments and personas to fully individualize experiences according to user profile and intent.
Omnichannel Content Hub
Thanks to this feature you can plan and pre-schedule automatic publication of content. Having all assets in one place and smart tagging centrailize taxonomy and improve searchability across all content.
Using Magnolia you can personalize campaigns for different personas and segments. Magnolia helps you manage all campaign elements, enables you to connect to leading systems like IBM Marketing Cloud and facilitates the collection of tracking data by integration with your analytics, marketing and advertising tools.