Volkswagen

Year

2024

Industry

AUTOMOTIVE

SOW

STRATEGY DEVELOPMENT / UX & UI DESIGN / CONTENT & VISUAL CREATION / FULL WEBSITE IMPLEMENTATION

Volkswagen Home is a space that completely redefines the car-buying experience. Created by automotive enthusiasts, it feels more like a welcoming home than a traditional showroom – a place for conversation, trust and finding the right model, rather than a negotiation-driven “seller versus buyer” encounter.Our task was to create digital communication that captures this character and invites users to visit a place that truly works on a neighbourhood level.

Challenge

Although the new car market in Poland is growing, customer acquisition has become costly and highly competitive. Standard dealerships are often associated with discount negotiations rather than a welcoming experience. Volkswagen Home was created as a response to this challenge. A place where the customer is treated as a guest, and the entire process is built around conversation, attention and expert support. The challenge, then, was to translate the unique atmosphere of Volkswagen Home into the digital space: to create a website that naturally extends the in-person visit, encourages contact and highlights a completely new standard of service.

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What we've done

We designed a website that presents Volkswagen Home as a fresh, welcoming car sales concept in central Warsaw. The narrative is led by the hosts – experts who talk through Volkswagen models, listen to customer needs, propose test drives at different times (including evenings and weekends), and then present a tailored offer with financing. The service was designed around simplicity and hospitality:
‍
– it presents models and financing clearly,
– guides users to leave a lead,
– makes test-drive booking easy,
– encourages people to visit a place that feels “just around the corner”.
‍
The UX and UI highlight the key values of Volkswagen Home: closeness, quality and a partner-style approach.

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Effects

42%

increase in high-quality leads in the first 3 months

27%

higher test drive sign-up rate vs. classic dealerships

35%

increase in digital engagement driven by new UX

2.1×

longer average session duration on the Volkswagen Home website

ARTe | A NEW CLASS001

WHERE OTHERS INVEST IN THE OBVIOUS,
WE WXPLORE WHAT LIES BEHIND CLOSED DOORS.

0011 0000 0010 0010 1101 0011

02_10_2026

Volkswagen

Challenge

What we've done

Effects

artegence

Alab Laboratoria

PKO Bank Polski

Alab Laboratoria

Volkswagen Samochody Dostawcze

Desperados

PKO Bank Polski

Heading