ARTEGENCE

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SOLUTIONS

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Web & Landing Acceleration

Web & Landing Acceleration

We design and deploy landing pages and websites that accelerate achieving results – from first visit to completed transaction. Every element drives a clearly defined business goal: higher conversion rates, shorter purchase paths, increased sales.

01

BUILT FOR OUTCOMES

Fast landing pages convert 3x better

Slow-loading pages lower conversions and reduce ad spend effectiveness. To eliminate these barriers, we design landing pages optimized for loading speed, intuitive navigation, and responsiveness. Consistent customer experiences – from UX to microcopy – guide users smoothly toward conversion.

User journey optimization

We optimize every stage of the user journey – from first scroll to the key action. Journey maps help us remove unnecessary steps and friction points, while data analysis reveals what blocks and drives conversions.

Faster deployment and scaling

We build asset libraries of ready-to-use modules that work across campaigns. Our low-code approach and Webflow implementation cut production time and project costs.

Personalization matched to audience

We personalize content based on behavioral data and traffic sources. By integrating CRM/CDP rules, each campaign reaches the right audience – increasing conversion and engagement.

Optimized speed and accessibility

We design UX with Core Web Vitals improvement and WCAG 2.2 compliance in mind. As part of our process, we conduct a full website performance audit to detect issues before they impact campaign results.

02

How we work

Pages built to maximize conversions

See how we design landing pages – from UX strategy and optimization to scalable deployment.

Phase 1

Architecture & research

Research

We identify user needs and conversion barriers as part of comprehensive user experience optimization.

Architecture

We design information architecture, content strategy and UX/UI modules ready for rapid deployment.

Output

‍User journey maps, content strategy, UX mockups, component library.

Phase 2

Design & implementation

Implementation

We build landing pages in a lightweight CMS and configure a full data layer – GA4, GTM, events, and ad tags.

Optimization

We optimize Core Web Vitals, configure personalization rules, and test performance before campaign launch.

Output‍

Live landing page, tracking setup, personalization rules, optimized loading speed.

Phase 3

Monitoring & scaling

Monitoring

We track KPIs using dedicated analytics dashboards and test content and layout variations.

Sprint-based scaling

With our component library in place, we deploy new landing pages in weekly sprints.

Output‍

Conversion growth, continuous improvements, predictable ROI, and rapid scaling.

Schedule a strategic consultation

03

Scope

We design pages from scratch or work on selected areas:

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    DISCOVERY & UX/UI DESIGN

    Discovery & UX research

    We conduct UX audits, uncover user needs (Jobs To Be Done), pinpoint conversion barriers, and map key decision moments. The result: customer journey maps and insights that guide the landing page design.

    UX design

    We design information architecture, layouts, forms, and CTAs that move users through the conversion path. Every element guides users toward action and boosts campaign effectiveness.

    UI design (design system)

    We build a consistent visual system and a reusable component library for future campaigns – maintaining brand identity, responsiveness, and WCAG 2.2 compliance.

    Copywriting

    We create a copy that clearly communicates the offer, guides users down the page, and drives action. Content is optimized for SEO and prepared for A/B testing and conversion optimization.

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    FRONT-END DEVELOPMENT

    Frontend development

    We use low-code solutions (Webflow) to build fast, stable, fully branded landing pages. The marketing team can easily edit them – without developer involvement for every change.

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    CMS SETUP

    Webflow / headless CMS

    We configure CMS structures so your team can independently create and update landing pages – enabling fast campaign rollout without development bottlenecks.

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    OPTIMIZATION

    Speed optimization (Core Web Vitals)

    We improve loading times and responsiveness. Visitors navigate effortlessly, convert faster, and boost overall campaign performance. These improvements directly support conversion rate optimisation ecommerce, ensuring faster paths to action and higher-performing campaigns.

    Accessibility audit (WCAG 2.2)

    We check interactive elements, contrast, readability, and navigation to ensure the site is accessible to all users.

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    ANALYTICS & A/B TESTING

    Analytics configuration & KPI setup

    We build a complete data layer: GA4, GTM, events, and ad tags. Every step of the conversion path is measurable, from ad click to final purchase.

    A/B testing & personalization

    We test headlines, CTAs, layouts, and content variations to identify what drives conversions. Using behavioral data and traffic source insights, we personalize messaging and continuously optimize performance.

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    GOOD TO KNOW BEFORE THE START

    FAQ

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    Who is Web & Landing Acceleration for?

    For companies in retail, banking, travel, healthcare, and e-commerce. If you run intensive performance campaigns and need to rapidly deploy and test landing pages for effectiveness – this solution is for you. We also optimize pages underperforming in conversions, with Core Web Vitals issues, or lacking personalized messaging. Our team also works as an ecommerce CRO agency for brands that require ongoing testing, optimization, and rapid landing page deployment.

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    How long does it take to deploy the first landing page?

    We deliver the first landing page in 2-3 weeks from project start. This includes the full scope: UX audit, landing page design, technical implementation, analytics configuration, and personalization rules. Subsequent landing pages, based on our component library, deploy in weekly sprints.

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    Can I edit the landing page myself after deployment?

    Yes. We deploy pages in lightweight CMS (e.g., Webflow) that allows marketing teams to independently edit content, images, and layouts without developer involvement. We provide documentation and team training for independent management.

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    How do you measure landing page effectiveness?

    We configure a complete data layer: Google Analytics 4, Google Tag Manager, conversion events, and ad tags. We create dedicated analytics dashboards where we monitor key KPIs – conversion rate, customer journey, traffic sources, and revenue per visit. We also conduct A/B tests as part of conversion optimization to continuously improve results.

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    What is an asset factory and how does it speed up deployments?

    An asset factory is a library of pre-built, reusable modules that accelerates new page creation. Instead of designing from scratch each time, we assemble pages from tested components – cutting production time from weeks to days and lowering costs significantly.

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