ARTEGENCE

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CASE STUDIES

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PKO Bank Polski

Rodzina sprawdza się w działaniu – campaign

PKO Bank Polski

Year

2021

Industry

Banking

SOW

DIGITAL CAMPAIGN SOCIAL MEDIA CREATIVE CONCEPT ATL/BTL

When all family members have their accounts in one bank, it creates real synergy: greater convenience, better control over finances and solutions tailored to every age and every need. In the "Family works in practice" campaign, we showed this from the perspective of the youngest family member – Karolek – who guides viewers through his world full of energy, everyday moments and humor.

Challenge

PKO Bank Polski wanted to present its full range of personal accounts – PKO Konto Dziecka, PKO Konto Pierwsze and PKO Konto za Zero – as a comprehensive offer for the entire family. The goal was to create communication that clearly explains the benefits of having all accounts in one bank, while standing out in form and resonating with children, teenagers and parents alike. The key was to find an idea that naturally elevates everyday banking.

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What we've done

We created a spot inspired by a daily vlog, narrated by Karol10. During a walk around the house, he explains how “perfectly banked” his family is: from his own card and the PKO Junior app, through his sister shopping abroad with PKO Konto Pierwsze, to parents using BLIK, voice transfers and PKO Konto za Zero. Even the dog, Bilon, has his own corner – literally and figuratively. The spot was supported by a series of YouTube bumpers showing how the bank helps in everyday moments: pocket money sent to a digital piggy bank, paying by phone, a voice transfer, or a pocket-money reminder over morning coffee. The campaign was expanded in social media, and parenting influencers joined the conversation about children’s financial education. The finale was the “Świnka Pa, Pa!” contest, where families showed how they said goodbye to the piggy bank in favour of PKO Junior.

See full case studies

Effects

6.8M

campaign reach (TV + digital)

1.4M

YouTube spot and bumper views

230k+

social media activities (Instagram, Facebook, TikTok)

+5.3

increase in intention to open a child’s accountv

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