Pepsi

Year

2020

Industry

FMCG

SOW

DIGITAL CAMPAIGN SOCIAL MEDIA VISUAL CONCEPT

How do you build the perception of Pepsi as the perfect drink for meals – present wherever friends, good food and good times come together? The answer was the "Postaw na #StółPepsi" campaign, where we combined real stories, culinary passions and a series of micro-documentaries exploring the most interesting food spots in Poland.

Challenge

Pepsi communicates in digital channels with young audiences who are sensitive to anything inauthentic, expect honesty and respond to formats that match their lifestyle. After the „This Pepsi is for you” campaign aimed at Gen Z, the brand wanted to create a format that would also appeal to Millennials – more toned-down, food-driven and rooted in stories and shared moments. The key was to find premium content that wouldn’t be an ad about food, but a real story about people who live through what they cook.

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What we've done

We created the #StółPepsi concept – a virtual table where friends, flavour and inspiration meet. Through micro-documentaries, we visited Polish venues where food is more than a business. The campaign featured the owners of six unique places in Warsaw, Łódź and Katowice – people who turned their passion into a lifestyle and recognisable spots. In each episode, we mixed high-quality food photography, dynamic editing, animation and subtle branding. The format felt authentic and light, yet premium – aligned with how Millennials consume food content in digital. The series was supported by Pepsi influencers, who visited the venues, tried the dishes and shared Instagram coverage, strengthening the credibility of the whole project.

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