Alior Bank

We started with a full technical audit that identified barriers limiting the site’s visibility in Google. Based on this, we designed recommendations to improve the site for search engine crawlers. We developed an extensive content strategy by analysing all contexts in which users search for currency exchange information.The result was a new portal architecture and 21 currency pages – separate, optimized content for each available currency. These pages became key entry points from Google. We also added 18 guides for travellers and people planning international activities, creating a wide, early-stage funnel. We supported the work with link-building to strengthen domain authority through diversified anchors and high-quality external references. Everything was continuously reported and analysed in Looker Studio, including UX-related evaluation.