ARTEGENCE

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SOLUTIONS

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Customer Data & Loyalty Acceleration

Customer Data & Loyalty Acceleration

We build data- and AI-driven loyalty programs that increase CLV and purchase frequency. We personalize communication across e-commerce, apps, and campaigns, measuring the real impact on revenue and retention.

01

BUILT FOR OUTCOMES

Loyalty systems that grow customer value over time

Most traditional programs send the same offers to everyone. We build loyalty systems that use AI and customer data to personalize every interaction. Each offer is tailored to purchase behavior, each message timed to the customer journey – driving higher retention, increased CLV, and measurable revenue growth.

Higher retention and repeat purchases

We deploy AI predictive models and retention scenarios (churn prediction, reactivation, next best action/offer). Customers return more often and make additional purchases, boosting retention and repeat revenue.

Higher customer value through personalization

We personalize communication and recommendations using zero-/first-party data and user behavior across e-commerce, apps, and campaigns. AI adjusts offers according to purchase stage, increasing long-term customer value (CLV).

Scalable loyalty program

We design and implement loyalty programs integrated with CRM and marketing automation. From points and tier systems to gamified challenges and exclusive rewards, we build mechanics that scale across your customer base.

Clear ROI and scaling plan

We monitor which segments deliver the highest CLV and which program mechanics most effectively drive retention. Live dashboards provide real-time insights, allowing us to focus on the strategies that generate the highest ROI.

02

How we work

Programs that increase purchase frequency

See how we design loyalty programs – from data integration to scaling.

Phase 1

Data audit & strategy

Data audit

We analyze transactional and behavioral data and evaluate the completeness of 360° customer profiles. We segment the database using RFM.

Program Strategy

We design the program structure (levels, benefits, mechanics) and define key retention scenarios.

Output

Customer database audit (CRM), RFM segmentation, loyalty program strategy, retention scenarios.

Phase 2

Implementation & launch

Program implementation

We connect the program to CRM, app, and communication channels (email/SMS/push) and configure e-commerce integration.

Scenarios & personalization

We launch retention scenarios (win-back, churn-save, next-best-offer) and personalize content across channels.

Output

Active program and scenarios, integrated database, initial gains in retention/CLV.

Phase 3

Monitoring & Scaling

Monitoring

We track retention, CLV, and activity in dedicated dashboards and analyze retention scenario effectiveness.

Scaling

We test new mechanics, personalization, and segments, scaling scenarios and growing the loyalty ecosystem.

Output

Growing retention, higher CLV, more returning customers, scalable ecosystem.

Schedule a strategic consultation

03

Scope

We build a complete loyalty program or work in selected areas:

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    AUDIT & DATABASE SEGMENTATION

    Database Audit & Segmentation

    We analyze CRM data quality, acquisition sources, and profile structure. We segment customers (RFM, cohorts), identify high-potential groups, and uncover key retention barriers. The result is a segment map with actionable recommendations for designing retention scenarios and increasing CLV.

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    PROGRAM DESIGN

    Loyalty program concept

    We create loyalty programs within a membership ecosystem, carefully planning levels, benefits, mechanics, and rewards. Each element, from points and cashback to tier structures, is aligned with your business KPIs. We then define clear rules and a rollout  schedule to ensure the program delivers measurable results.

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    RETENTION SCENARIOS & COMMUNICATION

    Retention scenarios

    We build AI-supported retention scenarios based on CLV analysis, including onboarding, win-back, churn-save, upsell, and next-best-offer.

    Email/SMS/Push Campaigns

    We design and implement cross-channel communication, ensuring precise targeting and content tailored to each stage of the purchase journey.

    Preference Center

    We configure a GDPR-compliant communication preference center that improves deliverability, reduces unsubscribes, and enables deeper personalization.

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    GAMIFICATION & INTEGRATIONS

    Gamification

    We introduce points, badges, progress bars, and leaderboards to boost engagement. On this foundation, we design challenges and missions that motivate users to return more often and actively use the app.

    E-commerce/App Integrations

    We integrate the program with e-commerce and apps (coupons, wallet, transactions, points) to ensure consistent data flow and automated reward allocation.

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    DASHBOARD CLV & RETENCJI

    Dashboard CLV/retencji

    We create dashboards displaying key metrics such as retention, returning customers, and CLV. We analyze scenario performance and identify optimization opportunities to maximize ROI.

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    GOOD TO KNOW BEFORE THE START

    FAQ

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    Who is Customer Data & Loyalty Acceleration for?

    Companies with large customer bases in retail, e-commerce, banking, and FMCG who want to increase retention, purchase frequency, and CLV. Works for both B2C and B2B with advanced segmentation needs.

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    How soon will I see results?

    Quick wins from win-back and churn-save scenarios typically appear within 6–8 weeks. Full impact on CLV and repeat purchases becomes clear after 6–12 months of consistent optimization.

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    How do you measure program effectiveness?

    We create a KPI dashboard based on CLV and cohort analysis. We track program activity and revenue growth from segments, as well as AI scenario effectiveness (next-best-action/offer).

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    Do we need a new tool to run the program?

    Not necessarily. We start with a CRM/MA stack audit. Many key scenarios can run on existing infrastructure. New tools are recommended only if they bring measurable CLV gains or enable faster program scaling (our principle: no lock-in).

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    How do you differ from a traditional CRM agency?

    We build loyalty as a growth system, not a newsletter schedule. While traditional CRM agencies focus on campaign execution, we design retention programs that combine AI, customer segmentation, and behavioral data to increase CLV and repeat purchases. We prioritize fast testing, clear ROI measurement, and scaling proven mechanics – not just sending more emails.

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