Alab Laboratoria

We designed a full communication platform that guides audiences through three key dimensions of prevention: regular testing, awareness of results and caring for the people we love. For the campaign, we created a brand film, short digital formats and a set of social assets where health is shown through life moments – the ones that matter most. Film production was delivered with the Zest production house. Creatives and key visuals were designed to build a new, consistent brand language that works beyond the campaign – in seasonal communication, on the website and in educational materials. This made “We Care About What Matters” not just a slogan, but a direction for ALAB’s continued brand growth.