Artegence, which has previously handled technology and digital consumer journey services for the Volkswagen brand.

She has just expanded and will be in charge of Volkswagen and Volkswagen Home's social media channels.

So far, the agency has been responsible for online services, i.e. Management of Volkswagen brand websites and applications. At the same time, she worked with a client in the UX area. Artegence's role has now expanded to include co-creation and ongoing optimization of SoMe strategy, content creation and moderation of social media channels - Facebook, Instagram and LinkedIn. An important element of the cooperation is to be the appropriate adaptation of global materials and campaigns prepared by other agencies, serving the Volkswagen brand. The spread of electromobility and advanced technologies in automobiles, as well as our brand's drive to achieve carbon neutrality by 2050, presents us with new communication challenges that require skillful social media efforts. Among others. Therefore, we decided to expand our cooperation with Artegence agency - in terms of running social media and creating a communication strategy in this area. He is our proven partner of several years and has knowledge and experience in areas important to us," Michal Zygmanowski, Volkswagen brand marketing director.

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