Google users in Poland search for the phrase "mortgage" an average of 74,000 times a month, according to Ahrefs data.

A tool used to gauge user interest in Google. Optimizing the positioning of online content, including in the financial intermediation industry, is now crucial.

Both paid traffic (PPC) and organic traffic from search engines, or more simply, free search - most notably Google - is an ever-growing user acquisition channel. The development of interest in banking products offered by Expander.pl is also noticeable among Polish Google users. This is evidenced, for example, by the successive increase in interest in such buzzwords as "mortgage" or "cash loan. "*.

A comprehensive strategy is a must

Expander, as a leading brand in the financial intermediation market in Poland, decided to optimize the positioning of its online content. This task was entrusted to Artegence. The cooperation with Expander began in early 2020. Our client trusted us to create communication strategies for image, tactical and social media activities.

SEO strategy

As part of our SEO efforts, we created a customized strategy for the Expander brand. This helps create new content for the site, which will reach interested parties more easily through better positioning. We also consult in the field of SEO so that new trends in this area do not escape our clients.

Positioning and optimization

Positioning and content optimization is an area in which it is constantly necessary to expand competence, sometimes even building teams of professionals specialized in particular areas. These activities complementarily supported by paid traffic, remarketing and advanced web-analytics, combined with the competence of our experts, result in reaching potential people interested in the product in an even more precise and effective way, while providing the searchers with the content best suited to them.

Above all, valuable content

We have set content development of the site as our primary goal. We are fully aware that this is currently the most important element for Google's algorithm to evaluate the value of a page. This is according to Google's idea: "Top positions for content most valuable to users." That's why among our priorities is first and foremost providing valuable content for Expander.co.uk's offer pages and advice section. These will be materials that are sure to be appreciated by both the search engine algorithm and knowledge-thirsty real users. * According to Google Trends data, interest in keywords such as "mortgage" and "cash loan" looked as follows for the past five years:

• https://trends.google.com/trends/explore?date=today%205-y&geo=PL&q=kredyt%20hipoteczny
• https://trends.google.com/trends/explore?date=today%205-y&geo=PL&q=kredyt%20got%C3%B3wkowy

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