Oriflame
Piękna tak jak chcę – campaign
Year
Industry
Home Improvement
SOW
UX/UI DESIGN TECHNOLOGY COMMUNICATION STRATEGY CONTENT MEDIA SUPPORT
Budogram is a key project of the Wienerberger brand – a platform where investors and builders share their experiences from the home-construction process. Our task was to create a new version of the service that would stand out among dozens of construction blogs and forums, and build a strong, returning community.

The home-building content market is crowded, dominated by large platforms with extensive resources. Budogram needed a distinct identity and functionality that would not only attract new users, but more importantly – keep them engaged over time. The key was to define one strong differentiator and create a new experience that combines expert knowledge, user-generated content and everyday practical value.

We rebuilt Budogram. We introduced a modern, light, responsive design that makes the service easier to use for both investors and contractors. At the centre of the new identity, we placed a “killer feature” – Construction Diaries. The tool lets users document building a house step by step, across thirteen clearly described stages – from planning to finishing. We added a smart assistance system that helps users make decisions, offers expert guidance and aggregates key information needed during a home build. The whole experience is supported by content marketing designed to attract organic traffic and build a community that shares real experiences.
42%
organic traffic growth in the first months after launch
37%
increase in returning users driven by Construction Diaries
28%
increase in average session duration
33%
growth in community content engagement
ARTe | A NEW CLASS001
WHERE OTHERS INVEST IN THE OBVIOUS,
WE WXPLORE WHAT LIES BEHIND CLOSED DOORS.
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02_10_2026
Weekly community engagement initiatives in social media, creating a consistent rhythm of interaction.