Volkswagen Group Polska expands cooperation with Artegence – the agency will be responsible for handling social media of the Volkswagen brand
24.07.2024
Artegence, which has previously handled technology and digital consumer journey services for the Volkswagen brand.
She has just expanded and will be in charge of Volkswagen and Volkswagen Home’s social media channels.
So far, the agency has been responsible for online services, i.e. Management of Volkswagen brand websites and applications. At the same time, she worked with a client in the UX area.
Artegence’s role has now expanded to include co-creation and ongoing optimization of SoMe strategy, content creation and moderation of social media channels – Facebook, Instagram and LinkedIn. An important element of the cooperation is to be the appropriate adaptation of global materials and campaigns prepared by other agencies, serving the Volkswagen brand.
The spread of electromobility and advanced technologies in automobiles, as well as our brand’s drive to achieve carbon neutrality by 2050, presents us with new communication challenges that require skillful social media efforts. Among others. Therefore, we decided to expand our cooperation with Artegence agency – in terms of running social media and creating a communication strategy in this area. He is our proven partner of several years and has knowledge and experience in areas important to us,” Michal Zygmanowski, Volkswagen brand marketing director.
The Volkswagen brand is one of our key Partners with whom we have been working for many years in the digital area. I am glad that the trust developed over the years in Artegence and our previous joint activities convinced the client to invite us to the tender proceedings and enabled us to present our competencies in another area, namely social media. We are extremely pleased with the tender victory, as well as the challenges that lie ahead
Łukasz SzmelCo-managing Director and board member at Artegence.
