Expander
Credit is our fairy tale
For every 10 people who dream of owning their own apartment, no one dreams of the procedures for obtaining a loan. After all, everyone has their own things on their mind. We need an apartment to start a life with a loved one, to move away from our parents… Each client-hero in our campaign has his or her own fairy tale. And the credits? It’s already an Expander tale.
OUR ROLE
As many people, as many stories…
And there is more to the fairy tale than one might think. The four stories we told with Expander illustrate the various dilemmas involved in getting a mortgage or searching for the apartment of your dreams. The protagonist first appears at an Expander branch, and in the next video he is already “on his own.”
The young lady fell behind her sisters.
She ran around the banks for a loan, but there were so many appointments that she only managed to… lose her shoe. How did Expander help?
It’s not easy being a mom of seven dwarfs.
With them, the needs grow and it’s time for a bigger house. And they need it fast! Expander understands this.
Someday you finally have to grow up and move away from your parents.
For such customers, Expander’s comprehensive support is invaluable.
When Bastian falls in love with his Beautiful…
Nothing will stop him from fulfilling her dreams. Expander realizes the seriousness of the situation.
Fairytale digital campaign
The campaign included four 15-second stories with our heroes telling Expander about their needs in their characteristic way. We presented the happy ending to these stories in 6-second bumper ads. We also adapted the creations for convenient viewing on mobile.
Our tale was heard almost everywhere
We ran the campaign primarily on social media, on digital media in fitness clubs, and on the radio. All of Expander’s BTL communications and the brand’s Facebook profile also underwent a fairy-tale metamorphosis, which we took comprehensive care of. Our spots on YouTube have been viewed by more than 922,000. people with a high average rate of full views – 52%. All creatives directed to the Expander website, where users spent an average of 1 minute 42 seconds!
