Digital Analytics
26.07.2024
Make effective business decisions, base them on accurate data analysis, use the latest tools and gain a competitive advantage today!
Without data, there is no modern marketing or effective sales. Using data in business is key to success. With data analytics, we can identify patterns, predict market trends, personalize offers and optimize business processes. We offer the tools and knowledge of our experts to help you better understand your customers and their behavior, to tailor your offerings to their expectations.
Analytical services – what do we offer?
Audit and consulting
What analytical tools to use? What data is relevant? How to collect them and what to process them with? How to deal with analytics in a post-cookie world? GA 4 or Adobe Analytics or maybe Piwik? If you are asking yourself such a question then we will help you solve them. Our expert consultants will advise on the best tailored solutions for your needs. From building an entire data ecosystem, to choosing tools as well as helping you decide what data is potentially relevant to your business and how to combine it with other types of data.
Tracking concept
A website, or perhaps e-commerce? Are you collecting leads? Are you engaging customers with your content? We will create for you a comprehensive concept for tracking all relevant elements of your website, tell you how to measure effectiveness, what KPIs to choose, advise you on what data you can acquire, how to comply with RODO.
Implementation of analytics
Whether you need new Google Analytics 4, Adobe, Analytics, whether you want to use PIWIKA, MOTOMO or something else we have experts on board to advise on implementation, or prepare it for you by taking over the entire technical layer. All so that the data is collected correctly, so that the site is not slowed down too much by additional scripts, and so as to comply with RODO.
Ongoing analysis
The raw data is just the beginning. As experts, we know how to use them to grow your business. We offer analysis of site traffic and user behavior with recommendations for changes. Or maybe you need performance analysis of your marketing campaigns? Interested in analyzing the effectiveness of different elements of your online store? Would you like to conduct AB tests? Our analysts will help with all this.
Business Intelligence & dashboard construction
Data alone without proper visualization and analysis is like driving on the highway with your eyes closed. A good analytics ecosystem is all about relevant and dedicated dashboards for different teams automatically fed with data from different sources. Such solutions mean easy and quick access to key performance indicators, transformation of the company into a team that makes decisions based on data, and democratization of data. Often analytical tools are so complex, they require advanced knowledge. In the case of dashboards, access to data is simple and possible for any employee. Which solution should you choose? Which will be the most cost-optimal for you? What’s better Looker Studio, Power BI, Tableau, or maybe SAP? How to combine data and what data is worth showing in a report for a department? How to do it? We will advise and build, if necessary from scratch, an entire reporting environment for your company. Dedicated to your company!
FIRST STEP
Audit of current web analytics
Verify the reliability and completeness of the analytics data your product is currently collecting.
Case Study: a client has a website, but is not tracking traffic to it. Alternatively, it measures movement, but does so in the wrong way. As a result, no web analyst is able to draw conclusions that have business value.
Our task: To issue an assessment of whether our client is using the full potential of web analytics and whether it is making decisions based on correctly collected data.
SECOND STEP.
Analytics concept
Prepare a new concept and specifications to answer the question of what analytical data should be collected and what is not worthy of attention.
Case Study: The client doesn’t know what user data can and should be collected for its product, or how it can use it to optimize results.
Our Task: To select the most valuable measurements that will allow our client to make adequate business decisions.
THIRD STEP.
Implementation of analytics
Technical implementation of codes to track users. When conducting analytics with Google tools, we use Google Tag Manager tool codes. The solution requires minimal and sometimes zero developer intervention. It is worth remembering that the implementation of analytics does not entail changes to the website design itself.
Case Study: The client intends to start properly tracking traffic on their website.
Our Task: Ensure the tracking code is properly implemented on the site. In doing so, we are committed to completing this task in a short period of time and using the latest technological solutions. This will minimize costs and involvement on the part of the client’s team.
FOURTH STEP
Tests of the completed implementation
Testing of the conducted implementation of the analytical system. Regardless of the analytical tool, we conduct it on a test environment. This removes the risk of incorrect data appearing in the client’s assets.
Case Study: The client needs validation of a prepared analytics implementation before it is deployed “in production” in a default digital product.
Our Task: Provide hard evidence that the data in the service will be collected correctly. So that the customer can also use them without losing access to archive data.
STEP FIVE
Web analytics support for business decisions
We realize that making business decisions is not easy. That’s why our experienced web analysts are ready to support our customers in the decision-making process. This is made possible through the following analytical services:
Preparation and maintenance of analytics dashboards: Customized dashboards gather all the most important information about the results. The collected data is presented in clear graphical form and updated on a regular basis. Our clients have full access to them.
Reporting: Cyclical reporting and expert interpretation of the data our client’s product generates.
Heatmaps: Analysis of user activity based on a graphical representation of their interaction with the product
Effectiveness audit: To understand how to improve e-commerce conversion rates and other product KPI results.
A/B tests: Test s to select the most effective variant of the website design.
Their advantage is that they exclude the influence of external factors on user behavior.
Preparation of automated alerts: Constant monitoring of critical parameters for our client’s business.
Why us?
When you choose our agency, you are choosing almost 30 years of experience in the market. Over the years, we have provided services to major Polish and foreign brands, earning the trust of our clients through our reliability and efficiency. Our experts are the best people in their field, with a wealth of experience and the necessary skills to provide you with analyses precisely tailored to your needs. We operate like an analytical boutique, which means that we treat each order individually and offer tailored services to provide you with the best possible results. If you’re looking for top-quality analytical services to make smart business decisions, this is where you’ll find what you need. Let us be your partner in achieving business success – contact us today.
Wienerberger Budogram
Case study
What have we done? Developing an enhanced analytics concept.
Including advanced measurement of user behavior Achieved Objectives Improved understanding of platform user behavior Implemented UX improvements to the site Optimized content on the site
Market and competition analysis
Get to know your rivals and gain an advantage over them! What is the competition doing? In what channels does it acquire customers? How much to spend on Google marketing or Meta Ads. Is it rising or falling? What are the market trends? What is important to your customers? How does your company compare to the competition? Using our tools, we are able to answer all these questions.
Why should you invest in such analysis?
Better understanding of the Market: Our analysis will give you a deep dive into the business environment around you. This allows you to identify relevant trends, customer needs and key market developments, enabling you to better align your strategy and offerings with the current situation.
Identification of competitors’ strengths and weaknesses.
You will learn about the weaknesses and strengths of your business against the competition. We will advise where it is worth fighting it, and where it may not be profitable. We will show you how other companies operate, you will gain interesting insights for building new campaigns. You will also see how your campaigns fared against so many competitors and what their true effectiveness was.
Marketing Strategy Optimization
Through our market analysis, we can provide you with key information on customer preferences, needs and expectations. This enables you to better tailor your marketing strategy, leading to more effective advertising campaigns and greater customer engagement. Improving Marketing Effectiveness: Our analysis also allows you to identify the most effective marketing channels and optimize marketing budget allocation. This allows you to achieve better results with less money.
How is this possible?
In our analysis, we use both leading market monitoring tools, consumer research, as well as gather information from all over the Internet ourselves using data mining methods. All analyses are tailor-made according to your needs. Thanks to the use of BigData tools, advanced mathematics and Data Science specialists, we process the data obtained from all these sources, look for interesting patterns or anomalies among them, which allow us to study market trends or predict the behavior of competitors or estimate their marketing expenditures or their effect.
Are you interested in what we can do?
Let’s talk and show you what we can offer, or we can prepare a test report of this type from the area you are interested in.
