Artegence for Pepsi: Christmas activation “If to celebrate, then only with Pepsi!”
26.07.2024
Pepsi’s holiday activation “If you celebrate, only with Pepsi!” was launched on November 6, 2020.
The protagonists of the campaign are Pepsi’s blue elves, who this year are celebrating small pleasures, because these moments are what Christmas with Pepsi is made of! Artegence is responsible for the creative idea for the activation in TV and Digital.
The campaign “If you celebrate, only with Pepsi!” shows that Christmas is not only a time when we sit at lavishly set tables. The unique atmosphere is created by moments, mini occasions before and during Christmas. “Through Pepsi’s Christmas campaign, we want to provide our consumers with the most positive emotions before and during the holidays. We want to celebrate with them all the mini occasions that every year create the amazing aura of Christmas, which we look forward to with great excitement.” – mentions Lena Ozimska, JBM Pepsi, responsible for the 2020 Christmas campaign.
The role of the Elves was once again played by Maciej Musiał, Adam Fidusiewicz and Wiktoria Gąsiewska, known from the big screen. The unruly team of Elves was joined by Pepsi Influencer Martyna Chomacka. The Elves are present throughout the Christmas 360 campaign. In addition to the standard communication channels, mini opportunities with Pepsi will also be present online. Social media will feature video posts, while YouTube will feature a series of “How to celebrate is only with Pepsi!” bumpers. The “If you celebrate, it’s only with Pepsi!” creative path continues with festive packaging with 16 different slogans on limited edition Pepsi Regular and Max. In addition, a strong element of the campaign is the display of Christmas POS materials in stores across Poland.
Artegence agency is responsible for the creative idea on TV and Digital, Media Direction media house is responsible for planning the media campaign. Papaya and Film Production were responsible for the production of the spot, the spot was directed by Daniel Jaroszek, Film Production (directed by Piotr Matejkowski) was responsible for the production of Digital materials. BBDO and Film Produkcja were responsible for the production of outdoor materials and the photo shoot.
“The “If you celebrate, only with Pepsi!” campaign is another Pepsi activation on which we have the pleasure of working as part of our two-year cooperation with the client. We are very pleased that our concept has also appealed to the Czech, Slovak and Hungarian markets, where the Christmas spot will also be featured.”
Łukasz SzmelCo-managing Director Artegence.
