Strategies

The plural is not accidental here.

Artegence is a partner supporting clients in all fields of strategic development.

Brand & Marketing Consulting?
We’re doing it!

No matter what stage of development your business, marketing or brand is at, at Artegence we can help you develop all three areas. We support our partners at every stage: from the idea itself, to the goals, to support in implementation, to summarizing the results of the activities.

We perform audits and prepare analyses, based on acquired and entrusted category, brand or consumer data. We translate analysis into concrete recommendations for brand and marketing strategies, while giving clear guidelines and taking joint responsibility for their implementation.

We undertake rebranding, launches and relaunches, and other processes or challenges that brands face. We know all the trends, buzzwords, fads and flavors. If needed, we will create meaningful purpose with big ideas – and your brand will become a lovebrand.We will base everything at the same time on hard data, frameworks, models, tools and processes always selected and designed for the actual needs and goals of our partners.

Research? We’re doing it!

Research projects, planning, execution, reporting and recommendations are a standard part of our strategic work. We weredate driven before it was fashionable! We are able to plan and help implement quantitative, qualitative or desk research. We excel in our knowledge and skills in using, analyzing, presenting and inferring from data. We are probably the only agency with hardware facilities – we have our own laboratory for focus research.

Communication Strategy? We’re doing it!

360 campaigns, sales funnels, integrated consumer journey – we create brands and their communication in all touchpoints. We plan the path we take consumers on: from awareness, or often lack thereof, to purchase, to bonding, and even beyond – advocacy

For this purpose, we use:

funnel,

consumer journey model,

McKinsey model,

DCJ (Digital Consumer Journey),

consumer day cycle,

consumer life cycle.

And any other model entrusted or own, also designed specifically for the brand, category or campaign.

In one sentence, Communication Strategy? We’re doing it!

We guide the consumer through all available touchpoints! With no division between ATL, BTL, DIGITAL, SHOPPER, SOCIAL, SEO, SEM or MARKETING AUTOMATION.

We identify barriers and design answers to break them down. We select the most relevant touchpoints in every channel available today and in the future! Always, to achieve the goals.

Let’s make a great project together

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