Handling Social Media with Artegence
25.07.2024
Harness the potential of your brand on Social Media with the help of Artegence specialists
Social media marketing at Artegence, or what can we do for you?
A key influence on customers’ perception of a brand is properly conducted marketing. Social media provides many opportunities to present yourself at your best – from product promotion to quality service. At Artegence, we have experience in complex social media management for clients in various industries. Find out what we can do for your brand.
Strategy
Social media marketing requires a thoughtful approach and consistency. That’s why we will create a communication strategy for you based on research, findings and experience of our experts. Together, our strategic direction will guide the entire team to help us provide you with the best possible social media service.
Creation
Artegence creative department is responsible for preparing content – from Facebook posts, to contests on Tik Tok, to videos on YouTube. In creating materials for our clients, the most important thing for us is to properly match the channel to the target audience and develop materials that we ourselves would like to watch. The skills of our graphic and motion designers allow us to offer creations: static, animated, 3D, custom, and above all – engaging.
Moderation
Running social media would not be possible without a moderation team. These are the people who build a community of fans of your brand by stimulating interest and active dialogue with users. We believe that social media in Poland is first and foremost a place for people and their communities, where brands make guest appearances. This approach allows us to fit into the language and culture of user communication in a given social channel. By being able to talk to our fans, we strengthen the relationship and make our client’s brand start to be seen as a love brand.
Advertising campaigns and activities
We feel comfortable working with all social media. We freely conduct marketing and advertising activities for our clients on channels: Facebook, Instagram, Twitter, LinkedIn, Tik Tok. We are eager to use the full potential of each channel. We have experience in both short sales campaigns and long-term branding efforts.
Social Media Crisis Management
Anyone can write whatever they want on social media. The agency is there to take care of its client’s good name and respond promptly to any crises. At Artegence, we have developed procedures for dealing with such accidents. Knowing the customer and his needs, we can anticipate risks and try to avoid them. Good preparation reduces response time, and this is fundamental in crisis management.
Performance analysis and optimization
We are flexible. We review the KPIs we agree with the client on an ongoing basis. Through regular analyses and reports, which we will provide you with, we can monitor the effectiveness of the campaign and adjust activities (including the media budget) according to the results.
Online brand monitoring, or forum posts and articles about your brand?
A brand’s online presence doesn’t end with running social media profiles. Users can write about your brand in forums, in blog articles, literally everywhere. The most important thing is that we will know about it, thanks to the monitoring we are doing. This allows us to even better assess your brand image in the eyes of consumers.
Your social media agency. What can we demand from each other?
The more information we get at the start from a new customer, the better. We start with a brief and identify your branding needs. We are committed to getting to know and understand each other well. We know from experience that this approach results in effective actions and successful cooperation. Even if we contract to develop a one-off social media ad, we need to understand the brand and target audience first, and the client is usually the best subject matter expert. On the part of Artegence, you can expect dedicated service from a permanent team. We always designate one person to contact you. If the project requires it, we involve a strategist. The whole thing is managed by our social media manager, and in contact with users of your brand’s profiles are our moderators (available also on weekends). Among marketing agencies in Warsaw, we stand out because of our potential for comprehensive in-house projects. We also handle your brand’s social media internally with creative development and media handling.
Social media marketing in practice, or what the process of our cooperation looks like
Step 1.
We get a brief from you. From it we learn the basics about your business and its needs.
Step 2.
We do research. We are digging deeper into the topic, analyzing the possibilities.
Step 3.
We discuss the conclusions and results of our work from step two at a joint meeting. At this stage we refine the brief, agree on details.
Step 4.
We come back to you with a tailored communication strategy and a developed action plan. At this stage we present the first directions of creation, so that it is easy to imagine the final works.
Step 5.
Once the plan and directions are approved, we begin daily, regular cooperation. One predetermined person from Artegence is in contact with you, and the rest of the team works to implement the brief.
Does a social media agency actually need your brand?
At Artegence, we believe that social media marketing is needed by every brand. There’s a reason it’s said that “if you’re not on Facebook, that means you don’t exist.” Social channels have become a part of our lives and often the first way to connect with friends, family, but also with brands. That’s why it’s so important to build a community with your fans through quality moderation and engaging content. A social media presence guarantees you: image building, strengthening customer ties and strengthening customer loyalty, spreading awareness of your brand’s products, and increasing sales.
Permanent cooperation with a single agency that knows the product and target audience well also helps avoid crises and wisely manage the flow of information online. With this kind of service, you know that you are not losing customers through a lack of communication on social media.
Choose Artegence
We are a social media agency from Warsaw with many years of experience working with clients from various industries. We are constantly working with Pepsi, handling the brand comprehensively across all channels. For global cosmetics brand Oriflame, we created a new tutorial channel on YouTube and conducted daily communication on Facebook and Instagram. When Volkswagen Home appeared on the Polish market, it was the Artegence team that created the first branded content campaign for the brand. On a daily basis, we also cooperate with companies in the financial industry – PKO Bank Polski and Expander, for which we create social media campaigns, and for Expander we additionally create permanent communications. All this is possible because our experts work in-house. A cohesive team under one roof is the key to success for us and our clients. Send us your brief, because at Artegence – we do it!
Our Social Media Projects
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Beautiful from Oriflame
Two years of running Oriflame’s social media communications are behind us. Kompleksowa obsługa Facebooka, Instagrama oraz YouTuba jednej z wiodących, międzynarodowych marek kosmaComprehensive maintenance of Facebook, Instagram and YouTub of one of the leading international cosmetics brands was a beautiful adventure.etycznych to była piękna przygoda. See how much we have achieved together.
Influencer Campaigns? We’re doing it!
Influencer marketing is much more than the selection of creators. It’s marketing based on transparency, understanding of needs and a specific goal. We focus on quality content that stems from an individual script and idea. We offer clients a comprehensive service: from the selection of influencers to the implementation of the campaign and detailed measurement of effects and reporting.
