Creation
25.07.2024
ATL | BTL | Digital – for us, these divisions have long ceased to exist.
We develop broad, and thus touchpoint-neutral, creative ideas. One that can be easily translated today and in the future to all possible points of contact with the consumer.
Our creation is one big custom.
We take a unique approach to each project. The key words that open many doors and unleash creativity are ideas and platforms. We create them for well-known and new brands. We are looking for clear but brilliant messages that are in line with the stated strategic direction.
How do we work?
The start of the work for the creative is a creative briefing led by the strategy department. From the very beginning of the new project, we have been working closely with Artegence strategists. We start together, work in teams, groups, individually – depending on the nature of the project and creative preferences. The product of such work is the first creative ideas, which we discuss at in-house meetings with the creative director, selecting those that will go for further development.
We then jointly present the strategy and best ideas to the client. The next stage, even before moving to execution, is often concept research at focus groups, which determines which of the final ideas will be implemented. At each stage of the process, the creative teams responsible for their ideas participate in the work. The next stage is the production of creative materials, followed by their publication or broadcast.
A team of dedicated, talented, open-minded creatives – copywriters, art directors, graphic designers – changes the brands working with us for the better every day.
We are meticulous, meticulous or thorough – even if these 3 words mean almost the same thing, we see the difference. We look at images more closely, choose words more carefully.
Make a TVC spot or video for the Internet and photo shoots with us!
We write scripts for TVC spots and videos for the Internet, which are usually the execution of a broader creative idea. Our ideas have resulted in spots for brands such as PKO Bank Polski, Pepsi, Orlen, Gratka, Agora, PMI. We are present at the stage – creative, pre-production, production during the shoot or photo session and post-production (offline, online, collab) – that is, from the first ideas we come together until the final submission of files to the station or uploading them to platforms.
