Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej
Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej
The campaign aimed to encourage Poles to set up photovoltaic installations on the roofs of their homes and make them aware of the many benefits of renewable energy sources.
OUR ROLE
We can make a climate
It turns out that our daily lives may have more to do with photovoltaics than you might think. In the 30-second TV spot, we made a subtle reference to the positive energy – that of electricity and that within ourselves – essential to the functioning of any home. Actress Malgorzata Kozuchowska has become the face of the nationwide campaign.
360° campaign with nationwide reach
The image-driven TV spot built our reach and pre-educated us about the benefits of photovoltaic installation. We also supported the campaign with communications on the most popular radio stations in Poland. Substantive knowledge about the photovoltaic installation itself and its efficiency could be found on the mamyklimat.pl website.
Source of energy and information
On the campaign website, we presented facts and trivia about photovoltaics in our country, data on its efficiency and beneficial effects on the environment. We also reminded the public about the government’s “My Current” program, which allows you to get a subsidy for a photovoltaic installation.
