ETX Capital
New, well-tailored branding for ETX Capital
ETX Capital, the world’s leading forex trading platform, needed to refresh its brand image – one that would allow it to be even more associated with professionalism, while leaving it approachable and evocative.
OUR ROLE
What was the challenge?
Through one transformation, ETX Capital wanted to achieve three different business goals:
Perform a successful user migration to the new ETX platform.
Recruiting new types of users – gamblers and gamers, but also online investors.
It will become a global brand while retaining ETX’s DNA, i.e. quality, fair-play rules and a large number of valuable players.
What was our idea?
Introduce excitement into the seemingly uninteresting world of trade by stating the obvious – investing capital is fraught with risk. But that’s exactly the point! With ETX Capital, you will become a person who can meet any challenge.
The name’s Capital. ETX Capital.
In developing the new personality of the ETX brand, we were inspired by the James Bond character. He is willing to take risks, but always provides a sense of security. Brutally effective, but elegant. A composed gentleman, but full of surprises. Someone many men would like to be – and they can do it thanks to ETX Capital.
Effect
ETX’s new design takes the brand into the world of prestige – away from the world of infantile behemoths We mainly used colors associated with luxury brands: black, gold and deep blue. The key message of the communication is emphasized by unusual typography. The visualizations refer to the aspirations and dreams of the target group – to become a special agent with regard to trade.
