Success! Double silver for Battle of the Net at the MIXX Awards Europe 2020!
26.07.2024
In the next edition of the IAB MIXX Awards Europe 2020, Artegence’s Battle of the Net project received as many as two silver awards.
The first in the non-profit CSR category, the second in the social media category. Battle for the Net is a proprietary mobile game by our client PKO Bank Polski, whose main goal is to educate young people about cyber security.
In Battle of the Net, we enter the world of youth, social media and gaming.
In this way, it was easier to convey the principles of safe Internet use. These are simple tasks of a few seconds, which players play out one by one, on their smartphone screens.
The user in the game learns the necessity of protecting his personal data, must remember to install antivirus programs on devices or the principle of not opening message attachments from unknown sources. Battle of the Net is a neat combination of entertainment and education. It was made available free of charge on Messenger (now: on the Instant Games platform).
The most important element of the task set by the client was to come up with such a concept that in times of increasingly shorter attention spans we would have a chance to pass on knowledge of cyber security to young people The whole concept additionally had to fit in with PKO Bank Polski’s communications. I think it worked out great
Bartosz KłusAbout the Battle of the Net
In Battle for the Net, players take on the role of Adepts of the Cyber Security Academy and prepare to fight cyber evil. The stakes? The whole Internet! Leakage of sensitive data? Quickly stop sending photos with documents. Malware? Turn off the cloud of pop-ups. Unsecured wifi? Redirect your signal to a secure network!
Thanks to the Battle of the Net, tens of thousands of Adepts armed with valuable knowledge jointly saved the Internet – and in the process, made their friends and parents aware of why cyber security is not a concept from outer space.
The creative concept was conceived by a team led by Adam Zdeb, and the main idea was conceived by our reliable copywriter – Michał Orlikowski. Michał Fedorowicz and Ania łolnierowicz were responsible for the design illustrations and motion. Artegence was responsible for the entire project from concept to development. The implementation was handled by Łukasz Wełniak and Oleksandr Ryabokon.
Our client PKO Bank Polski, the country’s largest bank and also a leader in mobile banking, was looking for an effective way to reach a group just entering the financial world, teenagers, with practical knowledge about cyber security. The battle of the net proved to be a hit. This game is perfect for both the shortest break and a longer transportation ride. Making it available on Instant Games helped us get it to young people’s smartphones without having to download additional apps. All they had to do was run it through Facebook, which almost everyone has.
The link directing to the game was clicked by 21,106 people, posts about Battle of the Net engaged nearly 170,000 people, and the video about the game reached more than 1,870,000 views. All this made almost 6 million people learn about the Battle of the Net!
Thank you! Congratulations to the other award winners in the competition!
