Client
- Pepsi
Our role
- Digital Campaign
- Social Media
- Social Media
- Visual concept
This is Pepsi for you -
the single serve campaign
The goal of the campaign was to build awareness of the limited edition Pepsi cans with 24 new slogans. We wanted to encourage young people to follow their passions and engage in what they love.
What was the idea?
We created a series of videos about nine heroes with inspiring careers. We chose representatives from the younger generation, including three macro influencers - Jessica Mercedes, Tom Cannon Gimper and Dezy.
@gimperowski
@jemerced
@dezysko
We created a series of videos about nine heroes with inspiring careers. We chose representatives from the younger generation, including three macro influencers - Jessica Mercedes, Tom Cannon Gimper and Dezy.
Our line-up included a fashion blogger, a YouTuber, a musician, a nail artist, a tailor, a BMX rider, a DJ, a karate player and a car maker. Each video showcased authentic stories and interests, and the main thrust of the campaign was to highlight the characters' values and juxtapose them with canned slogan.
This is Pepsi for you - Videos
Chain on Instastories
For the follow-up project (chain on Instastories with your own can), we engaged up to 24 macro and micro influencers - as many as there are slogans. Each influencer chose his or her can (4 of the influencers even had the opportunity to create their own slogan) and then interpreted the slogan on the can in their own way on their Instagram.
Backstage photos
Conclusion
Gen Z is more critical than older generations. To reach them, brands need to be transparent in their actions and offer fully authentic communication. We did this effectively for Pepsi, achieving the set KPIs and recording an impressive increase in brand love of almost 5% and wide reach.
The project was developed in close collaboration with OMD Media Direction, which was responsible for promoting the materials and coordinating the macro influencers. Makata Production House was responsible for the production of the videos
