Shopper Marketing
26.07.2024
Consumer or shopper?
Is it the same person? What if they don’t? Which one should our communication strategy focus on reaching? And in the store? At Artegence, we answer these and other questions by building the right perspective. We plan, recommend and design “Shopper on my mind”!
Activations and sales support?
We’re doing it!
Whether online or at the store shelf, in all categories we design and implement sales support campaigns. We select the most effective mechanics and solutions to meet the client’s short- and long-term goals:
raffles and contests,
prizes guaranteed,
loyalty programs,
nationwide and tailor-made,
Behind the goal and without the goal.
Point of Sale communication?
We’re doing it!
We know where the Stork and Slat will work better, and where Sensomat, Wobbler, Stand or Island will work better. We guide the consumer from the shopping need to the checkout, the classic one and the virtual one, and even further. We plan, design, manufacture and distribute all the necessary communication materials for this.
Shopper Marketing
We achieve our goals and deliver the expected results by selecting relevant, differentiating and trend-driven solutions – from sweepstakes and prize contests to loyalty programs and point-of-sale activations. In doing so, we are building sales support programs both on the path from the producer to the consumer and from the warehouse to the end user. We know how to achieve this in B2B and B2C relationships.
We undertake everything related to broadshopper marketing, BTL, point of sale marketing. Before we get to the activities related to the last mile of the shopping path, we will take care of the assumptions and goal, prepare the idea and take care of its execution, production and organization. At the end, we will prepare an accounting and report on all the activities. We’re doing it! We know the rules and regulations and create the terms and conditions ourselves. We offer cooperation models, tools and opportunities in every category: For small and for large partners, always tailor-made – and it doesn’t matter if it’s a local action or a nationwide or global campaign. We provide logistical support, legal taxsupport — in a word,sales support. Most importantly, however, we know exactly where point-of-sale marketing begins. No, it is not a selling point! We make most of our decisions in the store, hence the great importance we place on merchandising. Our attractive POSM materials must be more attractive than our competitors’ attractive materials. We know that even the most eye-catching POS is not enough to win at the store shelf. Therefore, in our work, we not only use all available tools from the field of point-of-sale marketing, but also combine them with strategic thinking, creating a specific perspective – thebuyer’s perspective.
Shopper on my mind by Artegence.
That is, a way of looking at the path to purchase, from the very beginning of the creation of a communication strategy clearly indicating who is the consumer and who is the shopper. We determine the relationship between one and the other and diagnose the rationale, which allows us to effectively convince people to buy and consume our brand. We dress the aforementioned premises in creative and engaging communication tools – raising awareness at the awareness stage, activating where it needs to be activated and breaking down barriers, including barriers to entry. As a result, it allows you to meet, and often even exceed, your sales targets
