Are you looking for a proven SEO agency?
Artegence provides our clients with top-notch SEO services.
How to increase organic traffic to your website?
With the rise of Google, website owners have gained a new path to customer acquisition in the form of organic traffic. This is traffic from Google search results pages and other online tools. It currently accounts for nearly half of the Internet traffic. In practice, organic traffic is primarily inputs from the first page of Google results. This is especially true of the Polish market, which is almost completely dominated by this search engine. Currently, the following are performed from Google 92 percent, of all searches on the web . With the popularity of this online tool, the need to influence what is seen on Google has developed. This is made possible by Search Engine Optimization, or SEO optimization.
SEO services – why does your website need them?
If you are looking to increase traffic to your website, the best solution would be to perform an SEO analysis and implement the needed improvements. SEO is an ever-growing field of Digital Marketing. It applies to anything that aims to improve rankings on Google and other search engines, such as Bing, Seznam and Baidu.
The constant improvement of search engine algorithms forces our SEO experts to continuously expand their competence. It is because of this development and the experience we have gained that we are able to deliver the expected results to our customers. Each of our SEO specialists boasts knowledge of proven solutions that generate more traffic to our clients’ websites.
Analiza SEO onsite oraz link building
Page optimizations can be divided into “onsite” and so-called “onsite” activities. link building. The first involves analyzing the site in terms of SEO. This is done, among other things. By improving the content of the site, adapting its technology to the method of Google robots, or delineating the optimal strategy for site development. This also includes optimization of the texts that appear on the site.
Any experienced SEO specialist must also know what technical SEO is all about. With its help, you can crack down on such problems as inefficient “Crawl Budget”, duplication of pages or lack of recommended “meta data”.
Link building, on the other hand, are activities conducted outside of our clients’ sites. They consist of developing and optimizing the link profile. Adequate diversification and acquisition of new links leading to client sites are important factors for Google’s algorithm. Our team is well aware of what links effectively improve visibility in Google. Artegence’s policy is to acquire only quality links. This is because we realize that this is currently the most effective SEO strategy.
SEO or SEM campaign? What to choose?
Many sites take advantage of the opportunity to purchase advertising links on Google results pages. The selection and purchase of such links is handled by SEM specialists. This Google service works on a Pay per Click (PPC) basis, meaning a fee is charged each time an advertiser’s site is accessed. A major advantage of SEM advertising is its immediate effects.
The effects of an SEO campaign, on the other hand, appear after a longer period of time from the start of the activities. The first ones are usually visible after two or three months. SEO efforts, however, provide more long-term benefits. In this way, we build a more stable source of traffic. In addition, it is also important to remember that the paid traffic that SEM provides has its limitations. This is because a sizable portion of Google’s users prefer organic results, which depend not on the amounts paid to the American giant , but on the search engine’s algorithm itself.
The SEO strategy is different from that used for SEM activities. However, it is worth remembering the possible synergy between SEO and SEM. For example, the better your site is optimized for your desired keywords, the lower your PPC costs will be. This will come from improving the “quality score” of your site. Paid traffic will also work well if you want to get users right away, before the bigger SEO effects kick in.
SEO campaigns – How to benefit from SEO in your industry?
Our SEO offerings are extensive. We are able to work on the visibility of websites from many industries. SEO specialists from Artegence are able to perform such services as:
SEO for e-commerce sites;
SEO for YouTube channels;
SEO for business websites;
ASO (App SEO Optimization) or SEO for apps;
SEO for the automotive, telecom, FMCG and B2B industries;
SEO for bank websites;
SEO for content platforms and media companies;
SEO for startups.
Contact us, and we’ll select an SEO strategy tailored to your product.
We are aware of the importance of your business. As a mature SEO agency, we focus on improving our clients’ business performance. Our goal is not just to provide you with SEO audits and consultations. These are just tools to achieve the overarching goal. This is because at Artegence, we ensure that we increase the number of users who are interested in taking advantage of your company’s offerings. It is with this businesslike approach that we differentiate ourselves from other SEO agencies.
Our Products: SEO audits, SEO consulting, content strategy and more.
Our products include:
SEO technical audit
It is designed to detect technical problems that impede the correct indexation of the site.
Consultation and support from an SEO specialist
to implement all needed changes related to onsite optimization.
Crawl budget optimization
We help very large sites get rid of unnecessary pages that limit their visibility in Google. Read more about this problem in the text of our expert
SEO content strategy
Keyword analysis, which will allow thoughtful development of the site and reduce the risk of keyword cannibalization.
Linkbuilding
Expansion of the site’s link profile according to current demand. We acquire links only from trusted publishers.
SEO reports and monitoring
We provide clients with all key and authoritative information in a clear report format. This is because we want those responsible for the site to be well aware of what is currently happening with their service.
Taking advantage of the synergies of SEO and PR
We harness the power of our clients’ branding to extract tangible benefits for their visibility on Google.
SEO Customer Journey Analysis
Our key phrase analyses are prepared taking into account the earlier stages of the sales funnel. Implementing them allows you to get ahead of your business competitors in acquiring sales leads.
Effects of SEO activities
Optimizing a site for Google search generates many benefits. It’s not just more website traffic. Through SEO, we build brand recognition. In addition, with a thoughtful content development policy, we can attract users from earlier stages of the sales funnel. In this way, users who do not yet know what specific service they need can learn about our offerings. Proper SEO also allows you to influence your brand’s PR. The more control you have over the Google results page, the less you leave to chance.
SEO efforts lead to reshaping sites to be more user-friendly. This is because Google’s main doctrine is that the first page of the results are pages that will be pleasant for users to use.
At Artegence, we do not follow a policy of guaranteed SEO results. This is by no means because we do not believe in the competence of our specialists. However, we realize that in this industry, Google’s algorithms always have the last word. Consequently, there are times when even the search engine makes a mistake in the art. This happened, for example, in August 2018, when well-optimized sites suffered for several months. Nevertheless, it’s safe to say that, depending on the size of the site and the SEO budget, our clients can expect at least a 30-60 percent increase in organic traffic compared to the same year.
Giving up on SEO optimization – what are the risks?
Not conducting SEO activities is quite risky. This is how we completely lose control of an important source of traffic to the site. Admittedly, it can be replaced by other marketing activities, however, in the long run, getting traffic from other sources will not provide a satisfactory return on investment (ROI). Currently, only a small percentage of specific industries can afford not to be visible on Google.
Certainly, your lack of visibility in Google results will benefit your competitors. The target group for your services will then have opportunities to encounter your competitor’s branding more often. Sooner or later it will allow it to build a strong brand among potential customers.
Leaving your link profile unattended by an optimization specialist can make your site considered suspicious by Google. Then restoring the site to satisfactory organic positions will be a difficult task. Giving up SEO support is especially dangerous during a site migration.
Making major changes to it without losing SEO results is quite a challenge. In the history of the Polish Internet, there is no shortage of cases when, after an improperly executed migration, a site could not return to SEO coverage for years. Therefore, at such a moment of work on the site, the support of an experienced specialist is crucial.
Why should you entrust SEO to Artegence? Our pillars
Transparency
We provide our clients with transparent information about what will be done, when it will be done and what the money invested in SEO is being spent on.
Priority on real business gains
The goal in itself is not to acquire a set number of links or write a very long audit. We know that these are only means to achieve our most important task, that of increasing customer profits.
Emphasis on ,,White Hat SEO”
We follow the rules set by Google. This is because we know that this is the only way to increase results. We strongly reject such Black Hat SEO techniques as spamming, picking up other people’s domains and “cloacking.”
Synergy with other services
Many SEO activities require collaboration with UX and front-end specialists. At Artegence, we employ experts who work with our SEO department on a daily basis. Using their services facilitates the process of optimizing the site.
Artegence, based in Warsaw, has been operating since 1995. In our offer you will find not only SEO services, but also other services in the field of Digital Marketing, Creation and Content Marketing. List of all our services can be found on this page.
Use our forum form, to request a free quote for comprehensive SEO services for your project.