Content Marketing and Email Marketing from Artegence
26.07.2024
If you want customers and potential customers to learn more about your company, its products and services so you can increase sales, use the content marketing and email marketing services offered by Artegence.
Content marketing – content that evokes emotions
The popularity of media, especially digital, means that brand communications require the creation of valuable content to build lasting relationships with consumers. Content marketing, understood in this way, is an excellent tool for popularizing a brand.
We believe that effectiveness in content marketing can be achieved by combining quality content with SEO efforts (aka. SEO content marketing). Artegence operates according to this principle. In doing so, we offer B2B content marketing, including e-commerce content marketing. How do we conduct these kinds of projects?
Content development planning
Using audits on the Internet and traditional communication channels, analyzing competitors’ activities, relying on SEO analysis and using the client’s communication and marketing strategy, we create a content marketing strategy (content marketing strategy). It’s an action plan for preparing and distributing content that is tailored to your business needs and the needs of your customers.
Implementation
Content should be prepared by experts, including editors, copywriters, photographers or graphic designers with years of experience in the areas covered by the content. As a content marketing agency, we realize this, which is why we hire the best specialists with expertise in content creation for online and offline projects. As a result, audiences receive information and advice that interests them, intrigues them and answers their burning questions, as well as solves problems that need to be solved.
Publication of materials
For a project with content as a component to be perceived by its audience as attractive – one worth returning to – it must not only offer them engaging content, but do so in a cyclical fashion. This is also important from an SEO perspective, as search engine robots value updated sites more highly. Therefore, we match the frequency and number of publications to the project goals and handle the publication itself.
What kind of content do we offer our clients?
The result of our efforts is content that, in the spirit of storytelling, captures hearts and inspires minds. This is the best way to reach the user. What kind of content do we offer?
We write high-quality editorial content for news and advice portals, print magazines, blogs and outdoor media. We are no stranger to texts created to promote products and services and to increase their sales. We also create materials for which the presence of SEO phrases is a priority.
We work with clients to create podcasts available on Spotify and Google Podcasts. Through them, listeners get informative content and guides on the topics they are currently most interested in.
We create animations in the form of guide, information and sales productions.
We produce videos for social media platforms, websites, and TV content.
We organize photo shoots, the results of which are used as elements of the content we prepare and for marketing and PR projects.
We prepare content for social media such as Facebook, Instagram, LinkedIn, TikTok, YouTube. We provide comprehensive services for the profiles of companies in various industries.
Comprehensive service for content
Because we are a marketer, we realize that a unified brand experience across the board affects users’ emotions and perceptions, leading to continuous brand development. Therefore, content marketing activities we are able to complement, among other things. o multichannel and omnichannel campaigns, activities conducted with influencers. The result is a comprehensive offering that addresses a range of our customers’ needs.
Email marketing in the service of sales
Artegence offers not only effective content marketing, but also effective email marketing. Through communication in the form of campaigns and newsletters, we support our clients in achieving their information and promotional-sales goals. In doing so, we apply several principles:
And the principle
We tailor content to the audience, using personalization and targeting messages to specific audience profiles.
II principle
We match shipping times to recipients, taking advantage of special occasions and the potential of various types of events.
Rule III
We analyze the results, because without drawing conclusions it is impossible to effectively achieve the goals set for e-mail marketing.
Always ready for a new challenge
If you need content for your portal or want email marketing services, leave it to us! Use the form and request a free quote.
