Agora
Wysokie Obcasy
Wysokie Obcasy is a weekly newspaper affiliated with Gazeta Wyborcza, one of the leading dailies in Poland. It is a well-established brand. The magazine’s popularity stems from its unique style and touching on often difficult but important topics.
OUR ROLE
What was the challenge?
Wysokieobcasy.pl used the layout, design and UX solutions of the Wyborcza.pl website and gave the impression that it was another category of that portal, rather than a separate medium with its own assumptions and unique content. To emphasize the independence and quality of the content of Wysokieobcasy.pl, the portal had to be redesigned.
What did we want to achieve with the redesign?
Brand recognition
Creating an independent project Wysokieobcasy.pl and increasing recognition among Internet users. To date, the portal has not had a distinct, strong visual style like the paper version of Wysokich Obcasów or Wysokich Obcasów Extra.
First choice in the category
Helping the website Wysokieobcasy.co.uk to become the daily choice of aspiring and ambitious women, to which they can return frequently for new content.
New users
Attracting a new generation of readers – including young readers who need to be enticed by nicely designed, modern-looking and charmingly served content.
What have we done?
Wysokieobcasy.pl now uses a fresh and modern magazine-like layout – the home page begins with a sticky article that is analogous to the cover of the print version. Only the right column is scrolled, where we can find the most frequently changing content. Visually, we wanted the portal to be minimalistic and elegant, but also distinctive and unique.
We have also implemented a mechanism to redirect readers back to the home page after they finish reading an article. This is an innovative approach, allowing – by serving up another piece of content – to keep users on the Wysokieobcasy.pl website for longer, especially when they come here from social media.
We designed a solution that allows users to return to the article they are reading at the same place they stopped.
Conclusions and effects
Wysokieobcasy.pl has finally become a visually independent web portal with its own distinctive image. They appeal to aspiring women who are looking for quality content served in a stylish, attractive and pleasant-to-read layout. We made the brand fit in with modern online trends, all of which helped the portal achieve exceptional results, ie:
Ranked 3rd among women’s magazine websites in Poland, just six months after redesign
Great year-over-year growth: 54% more reach and 38.6% more page views
The service’s monthly performance reached 1.35 million users and 3.6 million page views (April 2019 data).
