PKN Orlen
Welcome to the World of Football Emotions
The 2022 FIFA World Cup was special even before it began. Although it was played in hot and sunny Qatar, it was unaffected by the unrelenting November weather in Poland. We had to find a way to warm up the fans who cheered from a distance.
our role
World of Football Emotions
The World Cup is a time of great excitement and euphoria. ORLEN’s campaign focused on these emotions, accompanying fans before and during the World Cup. Nothing expresses this euphoria better than “cieszynka” – spontaneous and iconic ways of celebrating goals.The campaign spot showed how soccer players and fans express their joy at ORLEN fuel stations, a concern that supports both athletes and customers.
The iconic “Cieszyns” and the Stars of the Rep.
The spot features the iconic “cieszynki” of famous footballers, such as Krzysztof Piątek with his “Pio, Pio, Pio.” The commercial depicts how football players and fans jointly enjoy football successes at ORLEN stations. The company even introduced its own “cieszynka,” referring to the logo of the VITAY program, presented by a salesperson from an ORLEN station.
We were also tasked with preparing sponsorship billboards, set in the world of the campaign. The spots featured the biggest stars of the Polish national team: Robert Lewandowski, Wojciech Szczęsny, Krzysztof Piątek, Arkadiusz Milik, Kamil Glik and Jan Bednarek. The campaign “ORLEN.
Welcome to the world of football emotions” was present on television, on VOD platforms, in the press and on the Internet.
Let’s make a great project together
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