GRUPA ŻYWIEC Desperados
Take what you want – Tymek x Desperados
Do you know Tymek’s hit song “Body Language?” Then you’ve surely heard that it has become the soundtrack and theme for Desperados’ 2023 campaign. Inspired by the verse of the chorus – “Take what you want.” – we created the communication for the biggest sweepstakes in the brand’s history.
our role
Take what you want
The slogan “Take what you want” is more than just a claim. It’s an invitation to step outside the box and live by your own rules. Desperados encourages us to make choices our own way, which fits perfectly with the brand’s product strategy. The brand offers a wide range of product variants, so there is something for everyone among them.
Win what you want
Desperados is also the only brand that gives you a choice of raffle prizes – which in itself is a real revolution! Each day you could win super prizes – Despelods, Despekurtki, Despepufy, JBL speakers, Going vouchers and cash.
The prizes are diverse, just like the lifestyle that Desperados encourages; and their layout creative, like Artegence, which was behind their design.
Watch what you want
The brand’s 30′ spot featuring Tymek is a dynamic, even music video, that celebrates freedom of choice and spontaneity. No matter what kind of party it is, we showed the different occasions for consumption and that Desperados = party. You can chill at it, sing, do pogo and even…. stop, because a party is, after all, a state of mind. Because if you take something from life, from the night, from the party, from the team, it’s only what you want, where you want and when you want. And that’s what we showed in our spot.
Swipe what you want
Television was accompanied by an extensive digital and social media campaign. Assets set in a cohesive world, in both aspirational, fashion and energetic, tiktok ways, presented prizes and encouraged participation in the raffle. With this kind of presentation, lottery spoils have become top-of-mind real must-haves for any event.
