Alior Bank
SEO activities for Alior Bank’s currency exchange office.
Alior Bank’s online Kantor Walutowy allows you to easily exchange currency at any time. Together with the client, we decided to take SEO measures to increase traffic to the site and improve search engine positioning.
our role
How did we do it?
After analyzing the traffic sources on the Kantor Walutowy portal, we knew that in our efforts we had to focus on building non-branded traffic, i.e. from Google searches in which the user did not refer to the Alior Bank brand. By doing so, we opened up to a whole new channel of customer acquisition.
Stages
SEO technical audit
SEO Content Strategy.
SEO content creation
Linkbuilding
Analysis and reports
To begin with, a technical SEO audit
Analyzing a portal’s technological health is the first step in working to increase a brand’s search engine visibility. Based on it, we were able to define what technical solutions might prove to be a barrier to building the portal’s organic visibility, and how we can adapt the portal’s code to Google’s robot preferences.
SEO Content Strategy.
Our SEO specialists have analyzed all the contexts in which potential customers of Kantor Walutowy search for currency exchange information on Google. The result was an elaborate strategy with a detailed distribution of all valuable key phrases to each sub-page of our client’s portal. We have defined 1,200 different key phrases that Alior Bank’s Currency Exchange is worth positioning for. In our SEO Content Strategy, it was crucial to spell out a plan for a significant change in the existing portal architecture. It was through this that the portal was to be able to appear in response to competitive inquiries. That’s why we created…
Currency sub-sites
A separate subpage has been created for each of the available currencies from ready-made components – a total of 21 completely new places on the site. The content of the pages was prepared by Artegence editors with a clear focus on optimizing them for SEO. This allowed users to reach us by looking up the exchange rate of any currency on Google.
Currency (CHF) page of the Currency Exchange(https://kantor.aliorbank.pl/forex/chf.html)
Travelers, take a peek at our site – guides
By the end of February 2024, we had also created 18 pieces of guidance content to help us reach users who potentially need an exchange office in the future. Entries covered topics such as tourist attractions in foreign cities, tips on renting a car abroad, or working remotely outside Poland. By building an early sales funnel, we have reached a whole new audience that may be interested in Alior Bank’s Currency Exchange services.
Linkbuilding, or building the authority of the portal
We have ensured that the portal builds its trust through references leading from other portals. Banks’ domains may be highly trusted by Google’s algorithms, but they, too, should keep a close eye on how other portals link to the positioned pages. Through our actions, we managed to optimize the share of the various types of “anchors” (texts under which links to the domain of Kantor Walutowy are placed) and the distribution of external links between the various subpages of the positioned portal. Thanks to linkbuilding activities, we were able to accentuate some of the subpages of the site that most needed this kind of reinforcement.
Data-driven approach
We report our work to Looker Studio on an ongoing basis and subject it to constant analysis. Throughout the process, we also kept a close eye on the business effectiveness of the new currency sites, paying attention not only to their positioning, but also to their UX (user experience) solutions.
Results, or effective SEO pays off
The strategy of creating sub-pages for each currency has yielded great results. Alior Bank’s Cantor appears in the quick answer box panel after typing such queries as. “Hungarian currency.” This proves that the content published on currency subpages is trusted enough by Google that the search engine itself uses it when presenting abbreviated definitions to users.
On 1.06.2023, the Currency Exchange portal was visible under 818 different key phrases on the first page of Google results. Currently (as of March 2024) it appears on the first page for 5900 different queries. 
Kantor.AliorBank.pl portal on the first page of Google results according to Ahrefs tool.
The main purpose of our activities
That is, the increase in non-brand traffic has not only been achieved, but its results have exceeded our expectations. In the period 06.2023-02.2024, this segment of online traffic increased by as much as 630% compared to last year.
