Pepsi
Put on #StółPepsi
How to build the image of Pepsi as the perfect drink for a meal, which perfectly complements meetings with friends and accompanies fun? How to show natural context and at the same time intrigue viewers with high-quality video content? Get to know our campaign, “Bet on the #StółPepsi”.
OUR ROLE
The Pepsi brand in digital channels is focused on real people and their real passions. When creating campaigns for Pepsi, we know that we are talking to young people who are sensitive to falsehoods. We constantly encourage them to act and do what they love according to positioning #ForTheLoveOfIt. After the “It’s Pepsi for You” campaign, in which we took on Generation Z’s preoccupations, we set our sights on food content more appealing to Millenials. We decided to prepare a series of micro-documentaries about people who decided to turn their passion for food and cooking into something more and… chose #StółPepsi.
#StółPepsi – Friends, food, inspiration.
The #Pepsi Table is a virtual place (a concept and hashtag created by us in collaboration with OMD Media Direction) where a crew of friends, good food and Pepsi come together. As part of the #TółPepsi campaign we prepared, it wandered around Polish pubs, and its counter featured the most delicious dishes and interesting stories of restaurateurs.
🤝 #StółPepsi is for those who are with the team. 😋#StółPepsi is for those who are guided by taste. 😏 #StółPepsi is for those who like and know how to have fun. 🗣 #StółPepsi is for those who can’t talk enough. 💯 #StółPepsi is for those who don’t like limitations. ✍ #StółPepsi is for those who create their own recipes, not only for dishes. ✍ #StółPepsi is for those who know who to invite. 🙌 #StółPepsi is for those who focus on new things. 😎 #StółPepsi is for those who know that something is always going on. 😁 #StółPepsi is for those who live in the moment. 👐 #StółPepsi is for those who always want more.
We visited dozens of pubs all over Poland, from which we selected the final six. Our heroes were the owners of the most interesting places on the map of Warsaw, Łódź and Katowice – Marcin Pałasz (Pałaszowanie), Marta Leśniewska (Komu Komu), Bartek Pirkel (Pumpui Thai Food), Kasper Krajewski (Ato Ramen), Kuba Faron (Żurownia) and Krzysztof Lech (Rico Tex Mex).
#StółPepsi – A campaign that combines taste, media and influencers.
The campaign was supported by a series of advertising assets on Facebook and Instagram that built additional reach. As part of their benefits for the brand, Pepsi influencers visited all the restaurants we selected, published posts and Instastories from visits and tasting demonstration dishes in the company of Pepsi. Thanks to this, the message of our video series “Bet on the #StółPepsi” was even more credible.
From on-screen flavors to online success.
The micro-documentary’s design, abundance of color, eye-catching cinematography, vibrant animation, dynamic editing, appetizing food, subtle branding and, above all, the truth we showed in the videos – all of this translated into millions of views on YouTube and hundreds of likes for our materials.
Campaign created in cooperation with experts.
The project was developed in close cooperation with OMD Media Direction, which was responsible for promoting the materials and coordinating the influencers. The OTOFilm production house was responsible for the production of the films.
