PKO Bank Polski
Next of kin
The lives of many of us were turned upside down during the pandemic. Previous hobbies had to give way to new, more domestic ones. Plans have been postponed “for someday”. However, we didn’t give up contact with people – we just had to find new ways to stay Further Close to each other.
OUR ROLE
PKO Bank Polski even closer to customers
Despite the impossibility of receiving them in person, PKO Bank Polski has met its customers’ expectations by offering them a new, fully remote, solution. They were created with the idea that in times of maintaining distance, we should still be close to each other – both in bank-client relations and in more personal ones.
We open ourselves up to smiles
Precious time is better spent on yourself and your loved ones, which is why you can open an account with PKO Bank Polski by taking a picture of yourself. O just like in the picture. Smile!
We are pouring over emotions
With words we can express our feelings even at a distance – and it doesn’t hurt if we do it in the form of a transfer. Just tell the voice assistant in the IKO app what you want to do, and it will happen. Even when it comes to thanking mom.
Advice with home delivery
Need support on financial issues, and we have lockdown? It’s more convenient to stay at home, sit back in an armchair and connect via video call with a PKO Bank Polski advisor.
When everything around us was changing, we invariably achieved success. The 360 campaign we prepared perfectly matched the prevailing mood and showed Poles what they were looking for during the pandemic summer of 2020. Reasons to smile. Solutions to make everyday life easier. Also the truth about ourselves – although now we must be further away from each other, we continue to be close to each other.
Millions of page views and record audience
The campaign’s main spot was seen on TV by 28,000,000 viewers – as many as 23,000,000 of whom saw it at least three times. As a result, Next Close was the strongest account campaign on television.
On the Internet, we also left others far behind. The formats we prepared (and there were more than 100 of them!) scored 71,000,000 hits. The campaign’s main spot also did well in digital, with more than 1.4 million views on VOD platforms alone.
