GRUPA ŻYWIEC Desperados
Desperados Lemon 0.0% – Take what you want
Desperados has launched a new version of its refreshing non-alcoholic variant, Desperados Lemon 0.0%, and as part of a dedicated leg of its “Take What You Want” campaign, it has set its sights on full immersion in a world of freshness and lemon flavor.
our role
Take what you want 0.0%
Desperados Lemon 0.0% is the ideal choice for those who want to enjoy refreshment and taste, without alcohol. These attributes were highlighted in the “Take What You Want” part of the campaign dedicated to the new variant. We handled the localization of the global spot and prepared the local assets from scratch.
Zero alcohol…
As part of the campaign, we prepared a series of social media assets that aspirationally show the atmosphere of carefree fun by the pool, without the need to reach for alcoholic solutions. Photos and videos show the team enjoying shared moments with the citrus refreshment of Desperados Lemon 0.0%.
The lemon smuggled into every frame, the vibrant space around the pool and the energy that beams from every frame perfectly capture the spirit of the “Take What You Want” campaign – full of freedom and authenticity.
…So many awards!
Lemon’s digital launch was part of the big idea “Take what you want”, promoting the biggest sweepstakes in the brand’s history. As part of our assets, we did not forget, of course, to display the prizes in a way that would appeal to a younger audience. Prepared materials encouraged participation in the lottery and presented a variety of exciting prizes from which one could literally choose (in the lottery, we decided what to play for).
Learn more about the “Take what you want x Tymek “ campaign.
