Brand & Marketing Consulting
No matter where you are in your business, marketing or brand, at Artegence Consulting we can help you develop all areas. We support our clients at every stage of the story: from early conception, to setting and achieving goals, qualitative support in implementation, to summarizing the results of activities.
We perform audits and prepare analyses, based on acquired and entrusted category, brand or consumer data. We turn analysis into concrete recommendations and marketing strategies, while giving clear guidelines and taking joint responsibility for their implementation.
We are happy to take on big challenges – rebranding, launch or re-launch and other big moments facing brands.
We are always up to date with currenttrends, we know buzzwords, fads and tastes. If needed, we will create a meaningful purpose with a big idea – to make the brand a lovebrand. In doing so, everything is based on hard data, frameworks, models, tools and processes, always selected and designed for the actual needs and goals of our partners.
Research
We have a rich history behind us. We were date driven before it was fashionable! Planning, research projects implementation, reporting and recommendations are at the core of our strategic work.We don’t just use research findings and conclusions, we do them. Quantitative, Qualitative, Desk Research.
We research everything that needs to be researched. We are probably the only agency with hardware facilities – we have our own laboratory for focus research.
We excel in our knowledge and skills in data use, analysis, presentation and inference from data.
Communication Strategy
We create brands and their communications, dialoguing with the consumer in all chapters of the shared story, that is, at every stage needed and at all touchpoints. We are skilled in Sales Funnels, Funnels, Integrated Consumer Jurney, Digital Consumer Journey and others. In a word, we plan everything you need to create an effective campaign – beyond the divisions of ATL, BTL, Shopper Marketing, Digital Marketing, POSm. We simply do a full and effective 360 degrees.
We plan the entire journey that we take consumers through: from brand or product awareness – or often lack thereof – to purchase, to bonding, and even beyond.
We use:
Funnel
Consumer journey model
McKinsey model
DCJ (Digital Consumer Journey)
Consumer day cycle
Consumer life cycle
… and any other model entrusted or your own,
including those designed specifically for a brand,
category or campaign.
We identify barriers and design responses to break them down. We select the most
relevant touchpoints in every channel available today and in
the future! Always, to achieve the goals.
In one sentence, Communication Strategy.
We’re doing it!
Selected projects
Learn about the stories implemented…
