Margaret Marton, Community Moderator at Artegence

Welcome to another compilation of hot news from the socialmedia market.

This time you will learn from our “Socialmedia Artifacts” what innovations Facebook, Twitter and Instagram have introduced or are planning to introduce. This is not to be missed!

Facebook – live audio chat rooms and podcasts

Facebook has introduced live audio chat rooms in the US. It is a response to the popular Clubhouse app, where users can talk to each other by voice in themed rooms. In addition, Facebook has introduced the ability to select and listen to podcasts without leaving the app.

Twitter – emoji style reaction tests

Until now, tweets could be responded to by clicking “heart” and commenting or “pass it on.” Twitter is currently testing additional emoji-style reactions that resemble those familiar from Facebook: ❤️ 😂 🤔.

Instagram – ads in rolls

Instagram is introducing ads on Reels. This feature allows you to record short videos with interesting effects, just like on TikTok. It was introduced in Poland only recently and is not yet available to everyone. Now Instagram is rolling out the ad function in rolls in more countries.

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