PKO Bank Polski has launched a new campaign for PKO Konta za Zero and children's accounts under the slogan “Family works.”

The main character of the campaign is Karol

A young vlogger who records a daily vlog from home. He talks about his family and in the process shows how actively PKO Bank Polski supports its customers in their daily activities.

As part of the "Family Works" campaign, the Artegence agency prepared a TV spot for PKO Bank Polski. The campaign is accompanied by a series of bumpers that are continuations of the story from the spot, materials on the bank's websites, social media assets and display banners.

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