PKO Bank Polski
Family proves itself in action
Having the entire family’s accounts with one bank creates a synergistic effect, and thus provides more opportunities and convenience for all family members. We decided together with our client to capture this in our campaign. And we did it with Karol’s phone.
OUR ROLE
Full hut of accounts
Our goal was to communicate the Bank as a modern banking institution for the whole family with a full range of personal accounts – PKO Konta Dziecka (up to age 13), PKO Konta Pierwszy (13-18) and PKO Konta za Zero (for adults, in this case parents). Like all of them, it’s all of them.
Spot
We talked about the range of accounts tailored to the needs of everyone, even the youngest family member, in a spot inspired by a daily vlog.
The video was narrated by Karol10, who, while walking through the house, showed us how capably banked his family is. As he introduced us to its members one by one, he indirectly introduced us to the benefits of the synergy of having accounts with PKO Bank Polski. The rest was added by odbank suppers.
Account is the new Pocketmoney
Karol had a PKO Children’s Account with its own card and the PKO Junior app. (Disclaimer: The account was set up by his dad).
Klaudia, you’re doing amazing sweetie
Klaudia (Karol’s sister) was able to order packages from abroad and pay with foreign currency thanks to PKO Account One.
Everything stays in the family
Parents together with the PKO Account for Zero made transfers using BLIK or voice assistant.
Dog bone!
It’s not over! The fifth – informal – member of the family, the dog Bilon, also had his own corner – oh!
Halko, IKO?
Our spot – in addition to targeted television – also appeared on YouTube. It was accompanied by 5 bumpers, in which we showed how the Bank can make life even easier for our heroes in very everyday situations.
For land to a neighbor can be given away, for example, by vote.
Pocket money can be transferred directly to a virtual piggy bank in the PKO Junior app.
A teenager can be allowed to pay for his purchases himself, for example, with his phone.
You can remind yourself of your child’s pocket money during a coffee break, for example.
And on top of that, you could take advantage of the promotion and receive funds to spend on Allegro.
The campaign was also supported by a series of social media assets – on Facebook, Instagram and TikTok.
Bye, bye pig!
The family campaign was also supported by parenting influencers, who raised the topic of their children’s financial education and invited their audiences to discuss it. For the campaign’s finale, we held a contest for entire families, in which they had to show how they bid farewell to the standard piggy bank. In order to be able to set up virtual piggy banks in the PKO Junior app with a clear conscience. We rewarded them with vouchers to a board store.
