Bankomania’s excellent year under the wings of Arte
24.07.2024
PKO Bank Polski’s Bankomania portal, operated by Artegence, is recording excellent viewing figures.
From January to November 2021. service was visited from Google by 400% more users than in the same period of 2020!
For more than four years, Artegence has been responsible for editorial work on the Bankomania portal. In cooperation with PKO Bank Polski, we create articles, contests, quizzes and provide expert advice on managing home and business budgets. We also manage the CMS publishing system.
In 2019 we prepared a new version of Bankomania, using modern user experience (UX) and user interface (UI) solutions and content marketing.
Content strategy
In mid-2020. We introduced a new content strategy, adjusting it to the changing expectations of users, the new market situation and the evolving mechanisms of Google’s robots. Its pillars are broadening the subject matter of texts by reaching out to content for users in the earlier sales funnel and increasing the length of articles.
The effects?
This year, through November, Bankomania has seen a 4-fold increase in the number of organic users coming to the site via Google search. The maximum monthly gains in the two most spectacular cases were 3665 percent, respectively. and 2167 percent!
