- UX & UI design
- Product design
- Development & technologies
New Wyborcza.pl website – or how we redesigned the iconGazeta Wyborcza is one of the Poland’s biggest daily newspapers. Since its very beginning, it was a leader of user experience standards – the offline pioneer. The publisher’s next step was to create Gazeta Wyborcza’s online version – tailored for today’s internet users’ needs. This is when we sprang into action.
What was the brief?New Wyborcza.pl had to be fully comprehensible for today’s internet users and present standards fit for modern information portals. At the same time, we were challenged with preserving Gazeta Wyborcza’s classic, somewhat old-fashioned, flow of articles.
What was the background?In the internet world, leading publishing companies tried to transfer the traditional way of displaying offline content to the digital environment, but did so without understanding the specifics and principles of the medium, and not knowing its users’ behaviours. We decided to break the mould and present our completely fresh approach.
Modern, minimal and comprehensive
Perfectly mobile friendly
Comfortable reading of long articles