Client
- PKO Bank Polski
Our role
- UI/UX design
- Technology
- Communication strategy
- Content
Celebration of the 100th anniversary of PKO Bank Polski
We wanted to celebrate the 100th anniversary of PKO Bank Polski in a prestigious way, befitting the occasion. We designed a webpage www.stolatpkobp.pl and created a printed album entitled "Sto lat śmiałych decyzji" of PKO Bank Polski. Both consistently summarize the 100 years of the bank, in a unique style.
What was the challenge?
The bank asked us to present events, facts, people, places, undertakings, and decisions that make up the history of the 100th anniversary.100 years of many bold and unprecedented decisions and far-reaching insights, going beyond the prevailing moods and trends. The challenge was to find contemporary, innovative visual form to present this.
Bring excitement to a seemingly dull world of trading, by stating the obvious – your invested capital is at risk. But that’s the whole point of it! With ETX Capital, you will become a person that is up for every challenge.
Every event from the bank's history was treated individually and required a different design approach both in print and web form
Results
The website www.stolatpkobp.pl recorded almost 900,000 inputs, generated by 735 thousand users in 2.5 months
The age range of visitors was very wide (18-65 years), which is not typical for such projects and internet demographics
The bounce rate was very low – it was only 0.84 percent
The average number of pages per session was 2.56
