- PFR PPK
- UX & design
- Product design
- visual concept
Moje PPK websiteThe Polish government introduced a universal, voluntary long-term savings system – Employee Capital Plans (Pracownicze Plany Kapitałowe – PPK). Our main goal was to present and highlight the benefits of this system. The website is the main source of information about this savings system.
The works covered, including preparation of the UI/UX concept of the portal, designing the information architecture and graphical user interface, developing business and functional analysis, content, frontend, backend and Quality Assurance all function together within the implementation of the CMS platform.
What did we want to achieve through the design?
We wanted the users to fully understand the savings plan – all of its principles, benefits and costs.
What did we do?
Our promise to the user: "Increase your savings 2 times faster"Users are accustomed to finding information quickly, so we started creating product history with a simple sentence, which is also a summary of the program.
Guide: step by stepThe order of information on the website makes it easier for the user to make the decision to join PPK. There is also a step-by-step guide for employers who are participants of PPK. The guide's task is to lead these employers through the entire implementation process.
Easy access to content from any deviceMobile, tablet, desktop - regardless of the device, users have full access to information.
What do the numbers say? From January to September 2019, the site was visited by 580,000 users. During this period, the site recorded as many as 3.5 million views. The bounce rate was 30 percent, and the average session time was 2 minutes and 45 seconds.