- Digital Campaign
- Social Media
- Creative Concept
Put It on the #PepsiTable (#StółPepsi)
How to make Pepsi seen as a perfect meal-time drink that is a perfect fit for meetings with friends and having a good time? At the same time, how to show a natural context and create intriguing high-quality video content? Meet our campaign, “Put in on the #PepsiTable”.
To fully understand our concept, let's introduce the #PepsiTable first. It's a virtual place (concept and hashtag created by us, in cooperation with Media Direction for Pepsi) where friends, good food, and Pepsi all meet. It's a part of the #PepsiTable (#StółPepsi) campaign we prepared. The Table appeared in selected Polish restaurants and hosted the most creative dishes and heard the most interesting stories of restaurateurs.
🤝 #PepsiTable is for those who are with the team. 😋 #PepsiTable is for those who are driven by taste. 😏 #PepsiTable is for those who like and know how to have fun. 🗣 #PepsiTable is for those who cannot overeat. 💯 #PepsiTable is for those who don't like restrictions. ✍️ #PepsiTable is for those who create their recipes, not only for dishes. ✍️ #PepsiTable is for those who know who to invite. 🙌 #PepsiTable is for those who bet on new tastes. 😎 #PepsiTable is for those who always cook something up. 😁 #PepsiTable is for those who live in the moment. 👐 #PepsiTable is for those who always want more.
This is not the end of our digital activities. The campaign was supported by a series of advertising assets on Facebook and Instagram, building the reach. We also sent Pepsi influencers to the selected restaurants, where they created posts and instastories showing them tasting the signature dishes, accompanied by Pepsi, of course. This way, they made our key message more credible: “Put it on #PepsiTable”!
The mini docuseries format, vibrant colours, eye-catching shots, lively animations, mouth-watering food, subtle branding, and, above all, true stories told in the videos – all of this combined resulted in millions of views on YouTube and hundreds of likes in the other SoMe.
The project was created in close cooperation with OMD Media Direction, responsible for promoting the materials and coordinating actors and influencers. The videos were produced by OTO Film production house.