- Video content
Beautiful the way I want to be
What was our idea?Together with Oriflame we came up with the idea of the Piękna tak jak chcę YouTube channel, dedicated to beauty tutorials. The videos are hosted by a group of Oriflame experts.
Each episode has its own female guest, “the heroine”, and these women represent different roles: mothers, businesswomen, dancers, boxers, etc. The host-heroine duos reflect Oriflame consultant-customer relations known from the brand’s offline world.
The topics of the tutorials were inspired by the heroines’ real-life needs and the hottest beauty trends on YouTube. We taught women how to do “for work” make-up and “no make-up” make-up, how to take care of mature skin and how to take care of yourself after giving birth.
All in all, we made Piękna tak jak chcę perform and look beautiful – the way Oriflame wanted it to be.