CLIENT
  • Narodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej
OUR ROLE
  • Strategy
  • Creation
  • 360° campaign
  • TV spot
  • Radio ad
  • Outdoor
  • Digital

Turn on your own electricity

The campaign was aimed at encouraging Poles to set up solar installations on the roofs of their homes and make them aware of the benefits of renewable energy sources.

Asset

We know how to make a climate

It turns out that our everyday life may have more to do with solar panels than you might think. In the 30-second TV spot, we subtly referred to positive energy – the electric one and the one dwelling in ourselves – both necessary for the functioning of every home. The actress, Małgorzata Kożuchowska, has become the ambassador of our nationwide campaign.
Asset image

Nationwide 360° campaign

An image TV spot built our reach and pre-educated us about the advantages of solar installation. The campaign was also supported by communication in the most popular radio stations in Poland. More substantive knowledge about the solar panels itself and its efficiency could be found on the website mamyklimat.pl.

Asset image

Source of energy and information

Online we present interesting facts about micro-installations in our country, data on its efficiency and beneficial effects on the environment. We also reminded about the government program "My Electricity", which allows obtaining funding for solar panels.

 

Let's make a great project together

Estimate project