- Alior Bank
- UX & design
- Product design
- Visual concept
Internet banking and mobile app for Alior BankAlior Bank, launched during the financial crisis of 2008, is considered to be one of Europe’s biggest banking successes. Since its beginning, Alior stood out as a digital-oriented bank, knowing which trends will be shaping the industry in the future. It was a bank of a new type – one combining traditional banking with new, innovative products. Alior’s strategy was always about cutting-edge solutions and customer service of the highest standards. After a few years, Alior decided to refresh its digital banking by unifying its mobile and online channels.
What was the challenge?
Although Alior Bank grew to be a considerably large bank on the market, it was still a challenger. While competitors spent huge on developing their internet banking solutions, Alior had to take smarter approach – with not such a big budget, but still overtaking its rivals.
Additionally, the mobile world made a huge step forward. Alior Bank needed a completely new, simple but super-modern application to meet the requirements of digital banking users.
However, its group of customers is quite complicated. Young and digital-native on one hand, but older and more offline on the other. Our challenge was to build two systems that would seamlessly work together – a RWD online system, and an accompanying mobile app.
We needed to combine two things – classic banking with small transactions like peer to peer payments.
Design card system
Style guide assets
What did we want to achieve with the redesign?
Make an online banking service with the number of tabs kept to the minimum and a top-notch online product selling system, while also keeping it flexible enough to modernize it for years to come.
It had to be easy to use, intuitive (and sales-driven), so that even users not too familiar with the digital world would feel comfortable using it.
Keeping it simple
Simple design and simple communication were to make the service stand out from the competition.
High omnichannel coherency
With the same schemes and processes on mobile and desktop.
What did we get done and how did it work?
A special invoice scanning system, which automates payments
An iOS passbook in the mobile app to organize peer to peer processes without losing the simplicity of the application
Higher transaction security
ePUAP services, through the app (ePUAP – Elektroniczna Platforma Usług Administracji Publicznej; Electronic Platform of Public Administration Services)
Integrated brokerage products and the ability to place broking orders
Implementation of and compliance with the EU’s PSD2 directive