- F5 Magazine
- UI & UX design
- Product design
- Development & technologies
New F5 online – or how we refreshed Fpiec.plFpiec.pl is an online edition of F5 – the Polish magazine about lifestyle and culture. It was recognised mostly as an elite medium for Warsaw’s creatives. Until now.
What were the challenges?
1Fpiec.pl was recognised as a medium for Polish creative and design industry, with a narrow group of users. The key concept was to create a quality information service for people from all large cities in Poland.
Change F5’s perception
2The old website was already showing its age. It needed a new version to align with today’s digital consumer behaviours.
Creating a new visual language
3It was crucial to make Fpiec.pl an unique and visually attractive space for brands – both in form of digital advertising formats and an original content marketing platform.
Provide attractive opportunities for advertisers
4We had to have in mind large numbers of users with different interests and hobbies.