Client
  • F5 Magazine
Our role
  • UI & UX design
  • Product design
  • Development & technologies

New F5 online – or how we refreshed Fpiec.pl

Fpiec.pl is an online edition of F5 – the Polish magazine about lifestyle and culture. It was recognised mostly as an elite medium for Warsaw’s creatives. Until now.
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What were the challenges?

1

Change F5’s perception

Fpiec.pl was recognised as a medium for Polish creative and design industry, with a narrow group of users. The key concept was to create a quality information service for people from all large cities in Poland.
2

Creating a new visual language

The old website was already showing its age. It needed a new version to align with today’s digital consumer behaviours.
3

Provide attractive opportunities for advertisers

It was crucial to make Fpiec.pl an unique and visually attractive space for brands – both in form of digital advertising formats and an original content marketing platform.
4

Classify content comprehensibly

We had to have in mind large numbers of users with different interests and hobbies.

Let’s talk about the effects

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8

topical and 8 local sections

Eye-catching

excerpts exposition

Creativity

Cleverness and functionality

Wide variety

of graphic forms and typography

Special mechanism

increasing traffic
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How did it work?

Fpiec.pl has become a quality information portal that serves unique, and often surprising, content for users from the eight largest cities of Poland.