- ETX Capital
- UI/UX design
ETX Capital receives a new tailored designETX Capital, world’s leading Forex trading platform, wanted to refresh its brand image to something more professional, but at the same time – still approachable and exciting.
What was the challenge?
Carry out a successful user migration to the new ETX platform.
Recruit new types of players – gamers and gamblers, but also on-line investors and believers.
Become a global brand while preserving ETX’s DNA – quality, fair-play rules and high net customers.
The name’s Capital. ETX Capital.
While developing the ETX’s new brand personality, we were inspired by James Bond persona. He is willing to take the risk, but always gives you a sense of security. Brutally effective, yet elegant. A composed gentleman, but full of surprises. Someone that many men dream to be – and can become with ETX Capital.
ETX’s new design takes the brand far away from the world of childish bookies to a world of prestige. It mostly uses colours that are associated with luxury brands: black, gold and deep blue. The key messages of communication are emphasized with an unusual typography. The visuals address aspirations and dreams of the target group – becoming a special agent of trading.